【作者】 陈纯芳；

【导师】 孙先锦；

【作者基本信息】 暨南大学 ， 企业管理， 2008， 硕士

【摘要】 季节性产品供应链有着比较特殊和典型的特点,即需求不确定性程度高、销售周期短、订货提前期长等特点,这些特点通常导致季节性产品供应链在管理和运营上存在着较大的困难,也通常导致供应链管理出现不协调状态。对此,本文在季节性产品供应链的特点和供应链成员进行分散决策的基础上,以制造商和分销商两级供应链系统为研究客体,分别研究在MTS-MTO生产模式和MTO生产模式下的季节性产品供应链协调机制。首先,本文对MTS-MTO生产模式下制造商基于交货提前期的产量决策问题进行研究。在分析了MTO-MTS的生产模式下,季节性产品供应链中普遍存在的淡季产量决策误差大、旺季产能不足等问题之后,将生产量和提前期作为决策变量,重点研究了该生产模式在需求不确定条件下,最优产量决策以及各项运作成本与交货提前期之间的关系。其次,本文研究了MTO生产模式下分销商基于市场信息的订货时间决策问题。通过建立含时间决策变量的推广报童模型,在季节性产品供应链中提出提前订货策略,产品分销商在制造商提供的价格折扣和市场需求信息的精确度中权衡,确定最优订货时间和最优订货量。更多还原

【Abstract】 Seasonal products supply chain has rather special and typical characteristics, that is, a high degree of uncertainty for demand, the short sales cycle, long period of advance orders. The characteristics of these features usually lead to great difficulties in the seasonal products supply chain management and operations, and often resulting in a supply chain management uncoordinated state. So this paper based on the seasonal characteristics of the seasonal products supply chain and supply chain members of decentralized decision-making, on the basis of the two supply chain system of manufacturers and distributors to study the object, respectively, on the MTS-MTO production patterns and the MTO production patterns Seasonal products supply chain coordination mechanism.First of all, this paper study on manufacturers’ Output- Delivery leads time decision-making issue on the MTS-MTO production mode. Analysis of the MTO-MTS mode of production, we find that seasonal products supply chain often make wrong decisions on output off-season and lack of product capacity after the season. So this paper make production capacity and lead time as decision-making variables and focus on the relationship between optimal output, operating costs and delivery lead time on this production model.Secondly, this paper study on distributor’s ordering time-market information decision-making issue on the MTO production model. Through the establishment of promotion newsboy model with time variables, this paper analysis distributors’ decision between price discounts and market demand information, and introduce Strategy to advance orders to seasonal products supply chain to determined optimal ordering time and optimal orders.更多还原