【作者】 林小平；

【导师】 周毅；

【作者基本信息】 湘潭大学 ， 新闻学， 2008， 硕士

【摘要】 大众媒介作为社会有机体的重要组成部分,对推动中国女性的发展和进步起着不可估量的作用。然而在以男权文化为主流的社会,大众媒介未必都能积极地、多元化地、真实地展示女性的形象和角色。1995年,联合国第四次妇女大会在北京召开,“妇女与大众传媒”成为《行动纲领》所确定的十二个重大关切领域之一。自此,在新闻传播学领域,“女性与传媒的研究”也逐渐发展壮大起来。′95世妇会召开之后十多年过去了,传媒对女性的报道状况是否有所改观?本文以主导报纸《人民日报》为例,选取了1996—2008年3月8日和3月11日这两天共26份《人民日报》中的女性报道进行量和质的分析。分析发现:在《人民日报》中,对女性的报道在数量上远远低于男性;在报道的内容上,虽然能基本上反映出女性在各行各业中所发挥的重要作用,但或多或少也表现出对女性的刻板印象。文章从传统文化与社会转型期的冲击对传媒者价值取向的影响、媒介组织机构的男性主导、新闻传播中女性受众的缺席三个方面就《人民日报》女性报道中所存在的问题进行了探讨。最后,文章对媒介报道如何实现性别平等提出了几点思考,期望媒介能树立敏感的社会性别意识和强烈的社会责任感,增强妇女在传媒中的影响,促进妇女的进步和发展,从而争取实现大众传媒乃至整个社会文化中真正的两性平等。“女性与传媒的研究”属于跨学科研究,在新闻传播学领域仍处于边缘性位置。本文结合传播学、社会学和女性学的相关理论和知识,采用内容分析法,对《人民日报》中的女性报道进行个案研究并将定量分析和定性分析相结合;采用文献法,借鉴相关领域的专家学者进行调查得出的有益、可靠的数据和结论进行说明和论证。更多还原

【Abstract】 Mass media, as an important part of social organism, plays an important role in the advancement of Chinese female. However, it is impossible for all the mass media to present the positive, various and authentic female images and roles in the male-centered society.In 1995, the UN 4th conference on women was held in Beijing.“Women and mass media”has become one of the twelve most concerned fields in the《Platform for Action》. After that, the studies on female and mass media have been developed. Over ten years has passed since the opening of the world conference on women in 1995. There is a question whether the situation of mass media on women reports has changed or not. The paper takes People’s Daily as an example and analyses 26 newspaper samples on women reports in People’s Daily, every March 8th to March11th, from 1996 to 2008. It is found that in quantity women reports are much less than men reports. In the content of news reports, women’s important roles in all kinds of fields can be shown, but more or less women’s stereotypes are also reflected in People’s Daily. Three problems of women reports in People’s Daily have been explored. Some consideration about how to realize the gender equality in news report are taken into, hoping that sensitive sense of social gender and strong social responsibility in mass media should be set up, and that women’s influence in mass media should be enforced to promote their progress, and that real gender equality should be realized in mass media, even in the whole social culture.更多还原