MM房地产公司核心员工激励机制研究

【作者】 吴元秀；

【导师】 郑海元；

【作者基本信息】 中南大学 ， 工商管理， 2008， 硕士

【摘要】 人力资源是现代企业的战略性资源,也是企业发展的最关键的因素,而激励是人力资源管理的核心。近几年国内房地产行业的高速成长,行业对人才的需求也不断增长。然而多数房地产企业对人才的重要程度认识不够,忽视对人力资源的建设与管理,导致了人员积极主动性低、流动性较高的普遍现象。MM房地产公司是一家中小型民营房地产企业,由于行业的快速发展,企业内部缺乏科学的激励机制,核心员工满意度低、流失严重,人才的需求已跟不上公司的发展。因此,必须改进现有激励体系,制定合理的激励模式。本文以激励理论为基础,围绕人力资本理论、价值共享与分享理论,对房地产行业核心员工激励机制现状进行分析,结合MM公司的实际情况,对核心员工所存在的激励问题进行剖析,指出问题关键所在,随后遵循激励机制设计原则,提出了明确的设计思路,建立了新的激励模型,设计了一系列有针对性的激励方案,对实施效果进行了预期。本文所建立的激励机制与模式,将对房地产行业的发展起到重要的推进作用,同时对MM公司的实践运用起着积极的指导作用。更多还原

【Abstract】 Human resource is strategial resource of morden enterprise, is key factor of enterprice development also, and incentive is the core of human resource management. The demand to talent people is increasing frequently with high velocity grow of domestic real estate industry. However most real estate enterprice didn’t realize the import of talent people, overlooked building and admistration to business human resource, at the moment caused the low go-aheadism and positivity of staff and the fluidity is taller.MM real estate company is small and medium- sized person-run enterprise, with fast deveopment of industry and scarce scientific incentive mechanism at internal business, caused low satisfaction of key staff and the fluidity is serious, the demand to person with ability can’t catch development of business. So must improve current incentive system and draw reasonable incentive mode.This article based on incentive theory, encircled human capital theory、value-share and value-enjoy together theory, analysed incentive actuality to the key staff in real estate industry, according to the fact of MM company, anatomied the incentice problem to key employee, pointed out the pivotal question, subsequently kept to incentive mechanism design principle, brought clear design clue, set up new incentive model, designed a series of pertaining incentive project, anticipated the result of putting in practice.The incentive staff system and model setup in this paper has promoting effect on development of real estate enterprise and guided actively to practice and exercise for MM company.更多还原