【作者】 刘艳；

【导师】 李文；

【作者基本信息】 兰州大学 ， 传播学， 2008， 硕士

【摘要】 新疆生产建设兵团作为执行屯垦戍边任务的特殊经济社会组织,在维护新疆稳定和促进新疆经济社会发展过程中发挥着重要作用。这样一个特殊社会环境下的媒介环境呈现怎样的状态?大众传播媒介与当地居民的社会生活有怎样的关系?本论文主要采取问卷调查和深度访谈的方法,对144团的媒介环境及当地居民的媒介接触状况作了深入调查,进而了解了其信息需求及满足程度。通过对数据分析并结合访谈资料发现:大众传播一方面丰富了团场居民的社会文化生活,给团场农工带来了外面世界的信息,对他们了解重大的新闻事件及党和国家的重大方针、政策、法律、法规有很大帮助,大众传播媒介逐渐成为团场居民生活中的一个重要组成部分,人们对它的依赖性日渐强化。另一方面,大众传媒在政治、经济、文化等方面给团场居民带来的帮助又是有限的,大众传媒传播的信息与团场受众的信息需求之间存在较为严重的错位,媒体提供的许多信息实用性差,不符合团场的实际情况,有些报道语言生硬、套话过多,不符合团场农工的接受心理等;总之,团场受众的信息需求只能得到较低程度的满足,这又直接导致了团场受众对大众传媒目前的表现评价不高。论文最后提出从加强媒体自身建设;发展教育,提高团场居民的文化素质和开展媒介教育,提高团场人的媒介素养这三方面来着手改善兵团团场目前的媒介环境,充分发挥大众传播媒介在现代社会中应该起到的作用。更多还原

【Abstract】 Xinjiang Production & Construction Group,as performing the tasks to reclaim and guard the frontier,is a especial economic and social organization.It plays an important role in the social stability and economic development of Xinjiang.How are the media circumstances in this especial group?How is the relationship between the mass media and the local audience?Through questionnaire investigation and case interview,the author have investigated the media contacting and the media circumstances of 144Tuan,and have found out the audiences’information demands and their satisfaction.By means of analyzing the main datas,a conclusion has been drawn that on one hand mass communication enriched people’s whole life by taking in various information;and mass media has been an important makeup in people’s life.On the other hand,the media agenda setting is not practical,audiences’ information demands cann’t be satisfied completely.In order to improve the media circumstances,there are three measures to adopt.First, our mass media should be dedicated to cultivating its own modern idea,trying to find out the resonance and establish the interaction between audience and the media.Secondly,we should develop education to improve audiences’culture level.Finally,develop media education to enforce media literacy of audience.Thus our media will play an important role in the development of XJPCG.更多还原