【作者】 祝瑜；

【导师】 黄海燕； 王毅；

【作者基本信息】 西安理工大学 ， 设计艺术学， 2008， 硕士

【摘要】 3G时代的即将到来,手机界面设计在技术层面已经日趋成熟,越来越多的手机界面设计者开始关注其的风格与品位。主题风格鲜明的手机受用户的青睐,也是产生购买欲望的主要因素,因此手机的风格化设计越来越受到生产厂家的重视,其中手机界面的风格化设计扮演着重要的角色。目前,在产品性能和品质越来越同质化的竞争条件下,国内市场很多手机界面形式较为雷同、内容单调、乏味、缺乏艺术特点。那么,利用视觉元素对手机界面进行风格化设计,成为现代手机界面设计的趋势所向。手机界面的整体特征所呈现出的视觉风格,强调对使用者的主观视觉感受所产生的积极作用,其视觉语言风格化设计必须达到用户使用愉悦的目的。本文重点分析了手机界面视觉语言构成要素,从手机界面的视觉语言的特点入手,对其进行归纳分类分析,且在手机界面的设计过程中将其视觉语言进行符号化,阐述了手机界面设计的视觉语言的概念、特点、表现方式等等。从手机硬件界面和软件界面两个不同的侧面,分别探讨了如何利用不同的视觉表现语言进行风格化设计,以及手机界面设计中图形图符标准化,功能与形式风格的统一化以及手机产品的视觉风格和企业的品牌形象风格系统化三者进行有机结合,从而达到手机的硬件界面和软件界面在设计风格上的协调统一,真正实现手机界面视觉语言的风格化设计。并且在研究过程中,结合实际案例,针对不同的人群总结出满足不同的适用人群的个性化的设计思路,从而在整体上把握手机界面设计的视觉风格。更多还原

【Abstract】 With the coming of 3G Age , the maturity in technique of mobile telephone interface , more and more designers begin concern the style and taste . Mobile telephone with distinct subject style is popular with customers , which is also the factor that lead purchasing desire .Therefore , the producer pay more and more attention on the stylish design , and interface’s play an important role .Currently ,under the competition of function and quality ,in domestic market ,so many interface have the characters of similar form ,dull contents and lacking of art . So using visual factor to design cellophane interface become a trend in modern interface design . The visual style ,what the whole feature of interface shows us ,emphasizes the active effect it plays on user’s subjective visual feelings . And the style design in visual language must meet the enjoyable purpose of users .This paper mainly analyzes the composing elements of visual language of interface, induce and classify it from its feature ,symbolic it when designing the mobile telephone interface ,formulate its concept ,characteristics and manners etc .From hardware and software ,the two different sides ,this paper receptively discusses how to make use of different visual language to do stylish design and combines the standardization of graphic and sign in the interface ,the unify of function and style and with the systematization of mobile telephone visual style and enterprise brand image ,then to get the coordination of hardware and software in stylish design and meanwhile to realize the stylish design of visual language in interface . In the period of study, designers research some instances , target different crowds ,summarize some individual ideas to satisfy different customers ,there by to grasp the visual style of interface design in whole .更多还原