【作者】 刘丹龙；

【导师】 王家民；

【作者基本信息】 西安理工大学 ， 设计艺术学， 2008， 硕士

【摘要】 本文侧重于研究十二生肖的文化特征和视觉符号的独特性,通过对中国传统文化中十二生肖视觉符号的研究,试图对十二生肖视觉符号所传达的文化内涵、设计规律以及衍生产品的研发进行有益的理论探讨。以十二生肖视觉符号为元素进行研究,已经引起社会各界广泛关注,本文通过对十二生肖视觉文化内涵的挖掘与分析,确定十二生肖视觉符号在现代人文社会生活中的位置,并借助现代传媒手段,推动文化衍生产品的研发与应用。明确十二生肖基本形特征与市场定位,促使其更好地融入到网络、影视、书籍、报刊、广告、包装等传媒领域的实践之中,创造出符合现代审美情趣和思想情感需要的设计作品。民俗文化通过视觉符号进行传播,在现实生活中不胜枚举,从文化特性到视觉符号化展示过程中的规律性与风格化设计问题,一直是艺术设计领域关注的焦点。本文通过研究十二生肖视觉符号的文化特性,信息化时代借鉴传统元素对十二生肖视觉形象进行设计、展示与传播,提出了结合多媒体的设计思路。文章首先着眼于传统十二生肖文化特性研究,通过社会考察、调研对其起源与演变、视觉符号特征以及审美内涵展开论述;其次继前者研究的基础之上,进一步对十二生肖视觉符号设计现状进行分析比较,并提出基本的设计步骤与展示方式;最后对十二生肖衍生产品的研发进行论证,同时对传统元素结合现代设计理念的传播进行了展望。更多还原

【Abstract】 In this thesis,special emphasis is laid on problems of the cultural features and the uniqueness of visual symbols in Chinese traditional twelve symbolic animals.By doing this,the thesis attempt to summarize and delve into the cultural intension and the laws of the designing conveying by the visual symbols of twelve symbolic animals,then we can develop,and research the derivation of twelve symbolic animals efficaciously.Deep researches on the visual symbols in Chinese traditional twelve symbolic animals have caught the public’s eye.By deep researching and analyzing,we can fixed it’s role in modern social activity.We can also promote the research and the application of the derivative products and definite the features of the shape and the market orientation with aid of high-tech. In addition,it should be integrated into the media fields of internet,films,books,newspapers, advertisements,packages and so on.Only such works can meet people’s aesthetic conceptions and emotional requirements.There are countless examples in reality that folk culture spread by the visual symbol.The problem of culture property and the regularity and style design in the display of visual symbol is the researching topic of the art design.This essay puts forward new design thought and concept of the design and display of the visual symbol of twelve symbolic animals in the information age by making deep research on the cultural features of visual symbol of twelve symbolic animals.The article is established above certain fundamental research achievements foundation, take the practice in design as the backing.It aimed firstly at the research on the culture features of visual symbol in Chinese traditional twelve symbolic animals,and takes up it’s origin、evolution、the features of visual symbols and aesthetic connotation one by one.Secondly,on the basis of existing researches,further analysis of the research present situation of the visual symbol in Chinese traditional twelve symbolic animals is carried on.The basic design procedure and the way of demonstration are put forward.Finally,necessary demonstration of the Chinese traditional twelve symbolic animals derivative products research and development is carried on.Meanwhile,it made the forecast to the dissemination of the traditional element union modern design idea.更多还原