论民生新闻在和谐社会建设中的舆论导向

【作者】 郭栋；

【导师】 毕一鸣；

【作者基本信息】 南京师范大学 ， 广播电视艺术学， 2008， 硕士

【摘要】 和谐是一种美好的价值取向,目前我国正处于和谐社会建设的重要时期。在“民生新闻”热潮中,民生新闻“以人为本”的理念和“三贴近”的传播优势日渐成为广播电视的主流。其塑造的“拟态环境”更加真实可信,直接反映了社会的和谐情况,并且其蕴含的价值取向会影响受众对社会看法和行为,进而影响和谐社会建设。民生新闻如何引导和谐文化使其更好地与和谐社会的价值取向相协调,需要对这几年积累的实践经验作出理论上的总结。本论文首先从“拟态环境”谈起,对拟态环境与现实环境的互动关系做了详尽的梳理。在此基础上从新闻学、传播学、社会学等多角度切入分析,运用比较分析的方法,对民生新闻与和谐社会的关系进行了全面审视。在第二章,笔者分析了当前民生新闻与和谐氛围牴牾的现象,试图通过对现状和问题的分析,认清其存在的不足,以求将来的改革和发展。在本论文的最后部分,重点探讨了民生新闻如何引导舆论从而创造和谐氛围。本文认为民生新闻媒体要做和谐思想的践行者,为和谐社会建设提供良好的文化环境;在引导的具体路径上,民生新闻要全面调查民生状况,做到准确并且全面的报道新闻事实,发挥其媒体的“中介”作用,同时还需掌握舆论运动的规律,因势利导,使之对社会和谐稳定的目标发挥更加积极的影响。更多还原

【Abstract】 Harmony is a good value orientation, and our country is in the important period of building harmonious society at present; In the upsurge of civil news, the concept of "people-oriented" and the dissemination advantages of "three close nesses" about it are becoming the mainstreams of radio and television. The "pseudo-environment" which is modeled through it is more reliable and directly reflects social harmonious situation. The concepts and value orientations it contains will influence the audiences’ views towards society, their behaviors, and then the construction of harmonious society, we need to make the theoretical summary towards the practical experience accumulated during these several years in order to see how civil news reflect and guide harmonious culture with the purpose of being more consistently with the value orientations of harmonious society,In this paper, we discuss from the "pseudo-environment", and then we card the interactive relationship between the pseudo and realistic environments in detail. On this basis, we apply the textual method of comparative analysis to scan the relationship between civil news and harmonious society all round from many angles such as journalism, science of communication, cultural studies and so on.In the second chapter, the author analyzes the phenomenon that civil news contradicts the harmonious atmosphere so that we could have a clear understanding of the existing deficiency and obtain the reform and development in future.In the final part, we emphasize how civil news guides public opinion to create harmonious atmosphere. We think that civil news media should be the practitioner of harmonious thoughts and provide a good cultural environment for the construction of harmonious society. At the operational level, we need to investigate human conditions completely so that civil news could report news events accurately and play its mediation role as the media. At the same time we must grasp the rules of public opinion movement and improve the occasion to make it have a more positive impact on the goals of social harmony and stability.更多还原