电子书传播中的阻力研究

【作者】 史蓉蓉；

【导师】 郝振省； 张留芳；

【作者基本信息】 南京师范大学 ， 传播学， 2008， 硕士

【摘要】 作为电子出版技术代表的电子书和电子书出版,自从诞生以来就吸引了人们无限关切的目光。伴随电子出版的兴盛而产生的电子书,信息量大、保存简便、出版环保,人们不禁惊呼它是否会成为纸张和书本的“终结者”。然而从电子书的发展历程来看,它的扩散似乎并不那么尽如人意。本文介绍了电子书的优点、硬件技术和软件技术,并横向比较了电子书在各国的发展现状,纵向回顾了电子书发展的起伏;从宏观的电子书商业模式、格式冲突、版权保护与自由传播的矛盾以及文化认同的角度,微观的接近成本、社会心理方面,解析出电子书现阶段遇到的巨大挑战,进而寻找电子书传播的阻力。把电子书置于个体与社会的网络中,从而更加全面的审视电子书的发展。引入媒介形态变化的理论视角,重新审视电子书和电子书出版,针对其现在所处的阶段和存在的问题、受阻的原因,提出积极的对策和建议,从而有利于电子书从业人员把握电子书出版的发展良机,有助于电子书出版事业的健康发展。更多还原

【Abstract】 As the representative of electronic publishing technology, e-book and e-book publishing has attracted the infinite concern from people since the birth. Following the prosperity of electronic publishing, e-book has large information content, and the preservation is simple, and it’s also better for the environmental protection through publishing. So people can’t help to exclaim over whether it become the "Terminator" of paper and books. However, the diffusion of e-book isn’t to people’s satisfaction, looking from its development process. This article introduces the e-book technology, including hardware technology and software technology. The analysis of the obvious superiority of e-book comparing with the paper book has been made. It compares the development of e-book in various countries breadthways, and the article reviews the history of e-book lengthways, and it also analyzes the huge challenges which the e-book meets presently, including e-book business pattern, collision of format, contradiction between copyright protection and dissemination rights, and cultural identity from macroscopic perspective; and including individual reading cost and social psychology, at the more "micro" level. Then the article seeks for the resistances, which block the diffusion of e-book, hiding behind the problems. In order to examine the e-book development more carefully, the article puts the e-book development in the two dimensional network which includes individual and society. I survey e-book and e-book publishing over again by introducing the Media Morphosis theory. In allusion to the present phases of e-book, the problems and the causes of the resistances, the article brings forward positive countermeasures and advices. So it will be propitious to grasp the good opportunity of e-book development, and also be helpful to e-book publishing development healthily.更多还原