【作者】 刘莉；

【导师】 宋茂强；

【作者基本信息】 北京邮电大学 ， 软件工程， 2008， 硕士

【摘要】 商业智能是企业对商业数据的搜集、管理和分析的系统过程,目的是使企业的各级决策者获得知识或洞察力,帮助他们做出对企业更有利的决策,从技术层面上讲,BI是数据仓库、OLAP和数据挖掘等技术的综合运用。目前,商业智能已经在电信行业获得了广泛的应用,随着电信业的发展,许多电信公司建立了CRM、经营分析系统等大型的信息系统,积累了大量的客户数据和信息,但是对数据和信息的提取、分析、评估及应用于决策方面的问题日益增加,从而造成了大量高价值的数据不能发挥效用。北京移动已经成功实施了CRM、BOSS和BASS系统,为了实现信息系统之间数据向知识的转化,增强数据的提取、分析、评价和决策应用,采用商业智能技术是一种比较好的选择。本文对商业智能关键技术进行了分析与研究,对商业职能平台进行了设计。本文主要做了以下工作:分析商业智能在电信行业的应用和研究现状,从北京移动的信息化现状出发,提出建设商业智能平台的目标和内容。以北京移动已有的CRM、BOSS、BASS系统为背景,对商业智能平台进行分析和设计,从数据源、业务和功能需求出发,设计了BMCC BI平台,包括ETL部件、仓库部件、OLAP部件、调度系统和前台系统五大模块,通过系统需求分析、系统设计、系统实施等内容展现了BMCC BI平台分析和设计的全过程,在平台实施成功后,通过数据分析和界面演示证明了平台的可用性。更多还原

【Abstract】 Business intelligence (BI) is the process of collection, management and analysis of business data in enterprises, its purpose is to help decision-makers in enterprises to gain knowledge or insight, and then to do more beneficial decisions, from the technology tier, BI is the synthetical application of data warehouse, OLAP and data mining. At present, with the development of telecommunication industry, business intelligence has already gained broad application in this industry , lots of telecommunication companies have built large-scale information systems such as CRM , operation analysis systems, and accumulated large amount of data and information of customers, however, problems of the retrieving, analyzing and assessing of them so to be applied to decision making increase gradually, and leads to the ineffective of much data and information.Beijing mobile company of China (BMCC) has already successfully applied CRM, BOSS and BASS systems, in order to increase the transformation from data to knowledge in MIS, and improve the retrieving, analyzing, assessing and decision making applications, the application of BI is an most optimal choice. From the problems we list out, and taking the application of business intelligent in BMCC as study background, we did an analysis and research on key technologies, analysis and design of BI platform, The main jobs we did is as following:Analysis of the business intelligence application in telecommunication industry and its current situation, from the informatization situation in BMCC, the target, contents and significance of building BMCC BI platform is studied.Taking the construction of CRM, BOSS, BASS in BMCC as study background, the analysis and design of BMCC BI platform has been completed, from the demands of data source, business and function, five modules were design on the platform: ETL component, warehouse component, OLAP component, dispatching module and proscenium module. Through the steps of system demand analysis, design, implementation etc, the analysis and design of BMCC BI platform process has been demonstrated, after the implementation of our system, the availability of platform has been proved by data analysis and interface display.更多还原