【作者】 胡红炜；

【导师】 齐佳音；

【作者基本信息】 北京邮电大学 ， 工商管理， 2008， 硕士

【摘要】 近几年来,随着我国金融体制改革,证券行业得到了飞速发展。证券投资分析水平和相关理论研究水平有了很大的提高。对于证券分析软件的研究和开发,以及对于客户软件使用易用性方面的研究都投入了很多的人力、资金,各种证券分析软件系统层出不穷,使软件的可靠性、易用性和分析功能有了很大的提高。相对与较为成熟的证券分析体系,通信客户数据分析由于其专业性强,应用范围较窄。在资金的投入和软件易用性等方面的研究开发,同证券分析体系还有一定的差距。虽然有着不同行业应用,但是在数据分析挖掘、客户发展趋势研究、客户软件易用性等方面有着许多共性。证券分析体系对于通信客户分析方面有着非常重要的借鉴意义,我们可以利用证券分析体系里现有的技术、理论来完善通信客户数据分析。减少人力、资金的投入,缩短软件研发的时间,使通信客户分析技术更加成熟、更加方便于通信工作者的使用。作者是北邮MBA的学生,现负责客户管理工作。需要经常对客户数据进行分析并管理。同时,作为普通的投资者,在证券分析的领域知识还非常有限。希望能通过自己多年在金融投资分析过程中学习到的证券分析理论和使用经验,结合通信客户理论分析基础及其客户的应用需求,探讨其在相关理论研究和在工作实践中的借鉴意义。最后,结合自己在通信客户数据管理中遇到的问题,提出自己对于设计、改进一个通信客户分析管理软件的设想和思路。希望能够得到相关行业专家给予指导,同时希望能够为今后通信客户分析管理工作提供一些积极的借鉴意义。更多还原

【Abstract】 In the past few years, the security industry has developed very fast along with the deep reform of former planed financial system toward the one of market orientation in china. The capability of financial analysis including investment in stock market has improved to a record level. Meanwhile, much software concerning security analysis emerged. Widely and easily used, these software become more and more powerful when they get more stable.Compared with the securities analysis system, the telecommunication Customer Relationship Management (CRM) system is more professional and narrowly used. It has not been well developed because of little investment.Although the two systems are in different industries, they have a lot of things in common, such as data analysis, consumer trend, client interface. So we could take advantage of the security analysis system to improve CRM. This could reduce investment of manpower and capital, shorten output cycle t time, and make more easily used by users.As a customer manager, I mainly focus on analyzing and decision making with the costumer datum. And I have been observing stock market as an investor for several years. I have made many research in investment area and leant a lot tech by the investment software. With these experiences, telecommunication costumers’ analysis theory, and CRM system, I want to do some research to figure out if there are some knowledge in common which I can make it applied in my job.At last, I would give some advice and de sign some new model to the CRM system based on the analysis of problems I had encountered in VIP data management work. I hope to get some commends from experts to these designs and make them useful to telecommunication costumer manager’s work.更多还原