【作者】 刘巍；

【导师】 宋德安；

【作者基本信息】 西北大学 ， 工商管理， 2008， 硕士

【摘要】 目前,我国电力行业基本形成了“厂网分开,竞价上网”的格局。SJZDF热电一厂作为一所老热电厂,如何在市场竞争中抓住机遇,扬长避短,制定科学的竞争战略,以保证在这个无序的过渡阶段取得竞争优势。本文在理论研究的基础上,首先,运用PEST分析法、波特的五种竞争力量模型以及外部要素评价(EFE)矩阵对SJZDF热电一厂竞争战略的宏观环境、产业环境进行分析和评价,分析了企业面临的机会与威胁,通过评价可得SJZDF热电一厂的主营业务处于一个较有吸引力的市场当中。其次,分析了SJZDF热电一厂发展具备的基本能力,运用内部要素评价(IFE)矩阵对SJZDF热电一厂的内部环境进行综合评价,分析了企业拥有的优势和存在的劣势。再次,论文在内外部环境分析的基础上,对SJZDF热电一厂的发展进行了定位,通过SWOT分析模型,运用定量战略计划矩阵(QSPM)对竞争战略进行了选择分析,确定实行成本领先战略。本文最后从影响热电厂成本的两个主要因素——资产质量和管理水平出发,提出了SSZDF热电一厂实施成本领先战略的六条措施:搞好物资管理;加强成本管理;扩大机组规模;推行全面质量管理;组织结构重组和人力资源管理。在资产和管理上建立起自己的优势,根据企业生产的特点,加强企业管理信息系统和风险控制,为企业实施成本领先战略提供有力的支持。SJZDF热电一厂实施成本领先战略,可以有效地抵御威胁,抓住机遇,提升企业管理水平,也为可持续发展打下良好的基础。更多还原

【Abstract】 At present, the electricity industry of our nation basically forms the situation that "power plant and the electric net going separately, running through price competition". The SJZDF heat&power No.1 plant is an old power plant. How to grasp opportunity in the market competition, to show it’s strong points and hide it’s weaknesses, to formulate down a rationalize competitive strategy, in order to guarantee competitive advantage for the transition period out of order.Based on the theoretic research, firstly, PEST analytic approach, five kinds of competition strength models and external key elements of Porter’s appraised matrix (EFE) are used to analyze and appraise the macroscopical environment, industry environment and competitive strategy of the SJZDF heat&power No.1 plant. Secondly, this research uses internal key element appraise matrix to carry on a comprehensive appraisal to the internal environment of the SJZDF heat&power No.1 plant, pointing out that there are both the advantages and the existing inferior position. Thirdly, based on the analysis of inside and outside environmental, the research makes a reservation to development of the SJZDF heat&power No.1 plant. Thought SWOT analysis model and using the quantitative strategic planning matrix (QSPM) to analyze the competitive strategy, the research points out that the plant should adopt the cost leadership competitive strategy. At the end, considering the two main factor affecting the cost of heat&power plants which are capital quality and management, this thesis brings forward six measures for the SJZDF heat&power No.1 plant to carry out the cost leadership competitive strategy including to emphsis management for fuel and material supply; underscore the cost management; to enlarge the scale of units;to enforce the Total Quality Management; to construct organization; to push advanced human resource management. Establish own advantage on capital and management, according to the character of company production to strengthen the control of MIS and the risk, for ensuring the cost leadership competitive strategy.The SJZDF heat&power No.1 plant implement cost leadership strategy, it can effectively resist threaten, grasp opportunity, promote level of the plant management. It lays a good foundation for the plant continuing development.更多还原