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报社新闻绩效考核制度研究

The Research on News Performance Assessment System of Newspaper Office

【作者】 唐芬艳

【导师】 肖燕雄;

【作者基本信息】 湖南师范大学 , 传播学, 2008, 硕士

【摘要】 绩效考核是一种先进的管理方式,是人力资源管理的基础。目前,新闻绩效考核虽然在各大媒体普遍实行,但实施现状并不乐观,实施效果并不令人满意。本文将针对报社新闻绩效考核中出现的各种问题,对绩效考核进行全面深入的探讨和研究,力求为绩效考核的完美实施寻求突破,以充分发挥绩效考核的真正作用,增强媒体的核心竞争力。本文综合运用了现代管理学、人力资源管理、媒介经营管理、法学等学科知识中相关理论和研究成果。并参照外国媒体对报社绩效考核的做法,试图为绩效考核体系找到一条更合理的实施渠道,同时,思考应如何应对绩效考核中的一些问题,完善绩效考核这一制度,合理预测绩效考核未来的走向。本文在深入分析绩效考核实施现状的基础上,对考核中出现的问题,考核的效果,以及影响考核的各种因素进行了全面的探讨。并穿插了个案分析,以《晶报》为实例,通过《晶报》新旧绩效考核方案及其实施效果的对比,结合前文的分析,得出结论:绩效考核在我国当前的社会环境下,并未发挥其应有的价值。文章最后提出,应以一种平衡理念贯穿到报社新闻绩效考核中,以平衡个人绩效与组织绩效,平衡个人利益与组织利益,实现报社新闻绩效考核正确的导向和调控作用。

【Abstract】 The performance assessment , the basis of Human Resource Management, is a kind of advanced management mode. Though the news performance assessment has been put into practice in all kinds of media commonly at present, , the current situation and the effect of the practice are not so satisfactory. This article will aim at the problem appearing in the performance assessment of newspaper office, have an all-around discussion and research on performance assessment, and make effort to explore a breakthrough for being perfectly implemented so that it can exert its potential effect and enhance its core competitive power.This article integrated some relevant theories and researching results from several subjects such as modern Principles of Management, Human Resource Management, Medium Management Control and Law Science. Consulting the method of some foreign countries’ media, this article tries to find out a suitable channel for the performance assessment system being put into practice. Simultaneous, this article will think on how to deal with the problems in performance assessment, and perfect this system, and rationally forecast the future trend of the performance assessment.This article basing on the thorough analysis thatthe present implementation situation of the news performance assessment, comprehensively discussed the questions appearing in the assessment and the effect as well as the factors which have influence on it. The article has alternated the document analysis, taking "Crystal Newspaper" as the example, through the contrast of the old and new performance assessment schemes of "Crystal Newspaper" and its implementation effect, it has arrived at a conclusion: Under our current social environment, the performance assessment has not displayed the value which it should have. The article finally proposed that it should infuse a balanced idea passing through news performance assessment of newspaper office so as to balance individual assessment and organization assessment, and balance personal benefit and organization benefit, and realize the correct guidance and the regulative function of the news performance assessment of newspaper office.

【关键词】 绩效考核新闻报社
【Key words】 performance assessmentnewsnewspaper office
  • 【分类号】F272.92;G211-F
  • 【被引频次】5
  • 【下载频次】386
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