【作者】 张丽萍；

【导师】 徐飞雄；

【作者基本信息】 湖南师范大学 ， 旅游管理， 2008， 硕士

【摘要】 旅游购物是长沙旅游业中的一个薄弱环节。据世界旅游组织统计,目前旅游购物收入占旅游总收入的比重,就旅游业发达国家或地区而言已达到了60%以上,就世界平均水平而言也达到了30%。而长沙市的旅游购物收入占旅游总收入的比重却仅为13%。造成长沙市旅游购物绩效堪忧的原因很多,其中长沙市的旅游购物环境差是重要原因之一。旅游购物环境直接影响着旅游者的购物心理和购物行为,良好的旅游购物环境可以增强旅游者的购物欲望,促进旅游者的购物消费,因此,创造良好的旅游购物环境是长沙市旅游购物市场持续健康发展的有力保障,是推动长沙市旅游购物发展的“润滑剂”。对于旅游购物环境,可从旅游购物企业的角度进行研究,也可从旅游者的角度进行研究。本文从旅游者的角度来研究长沙旅游购物环境,即分析对旅游购物产生影响的各种环境因素、探讨旅游者对旅游购物环境的基本要求。在此基础上,本文提出优化长沙旅游购物环境的策略,以便促进长沙旅游购物的发展。本文内容大体分为以下五个部分。第一部分,在大量阅读和分析国内外相关研究文献的基础上,对旅游购物环境的一些相关理论进行梳理、总结:对论文的研究方法、研究范围及研究意义等加以简要介绍。第二部分,对旅游购物环境的一些相关概念进行界定,并从宏观和微观两个层面对旅游购物环境进行详细分析。第三部分,以实地考察和访谈所得到的资料为主要依据,对长沙旅游购物环境的现状进行实证研究。第四部分,分析优化长沙旅游购物环境的必要性,并从长沙旅游业的快速发展等方面分析优化长沙旅游购物环境的可行性。第五部分,结合长沙旅游购物环境的现状,从旅游购物政策、旅游购物市场管理、旅游购物场所、旅游购物服务等四个方面提出一系列优化长沙旅游购物环境的对策。更多还原

【Abstract】 Tourism shopping remains a weak link in Changsha’s tourism. According to the statistics of the World Tourism Organization,the total revenues of tourism of the countries and the areas flourished in tourism is 60%, and world average percentage has reached 30%. But Changsha’s revenue of tourism shopping takes up only 13%.The depressing situation of Changsha’s tourism shopping is due to a lot of factors, among which the poor shopping environment in Changsha ranks top. As the shopping environment inposes direct impacts on tourists’ shopping psychology and behavior, a good shopping environment can effectively stimulate the travelers’ desire for shopping and promote their shopping consumption. It is evident that to create a good shopping environment is a safeguard and a lubricant for the sustainable and healthy development of Changsha’s market of tourism shopping.As the research on tourism shopping can be done from the perspective of tourism shopping enterprises, or that of tourists, this paper is designed to study the tourism shopping environment in Changsha from the perspective of the latter. Through the analysis of a great variety of environmental factors affecting shopping and the study of tourists’ basic requirements for the tourism shopping environment, the author raises her strategy of optimizing the tourism shopping environment in Changsha so as to promote the development of Changsha’s tourism shopping.This paper can be roughly divided into the following five sections.Section 1: The author organizes and summarizes some theories concerning tourism shopping environment and gives a brief introduction to the methods, scopes and significance of the research in her paper on the basis of the acquisition of substantial literature home and abroad.Section 2: Apart from defining some definitions concerning tourism shopping environment, this paper gives a detailed analysis of the tourism shopping environment from the micro and the macro perspectives. Section 3: It is an empirical research on the status quo of the tourism shopping environment in Changsha based on the data and the documents through on-the-spot surveys and talks.Section 4: This section features the analysis on the necessity of optimizing the tourism shopping environment in Changsha, and on the feasibility of doing so from the perspective of the rapid development of Changsha’s tourism.Section 5: Taking the status quo of Changsha’s tourism shopping environment into consideration, the author raises a few counter-measures on optimizing Changsha’s tourism shopping environment from the aspects of tourism shopping policies, tourism shopping market management, tourism shopping sites and tourism shopping services.更多还原