【作者】 钮文玲；

【导师】 路文如；

【作者基本信息】 中国农业科学院 ， 情报学， 2008， 硕士

【摘要】 随着社会的发展,市场经济的逐渐完善,越来越多的事物被赋予了竞争力的概念。竞争力即是竞争的能力,有市场就有竞争的存在,就必须要对自身及竞争对手的竞争力有一定的了解和认识。学术期刊的竞争力就是能在竞争中取得可持续生存与发展所具有的吸引、拥有、控制读者、作者和市场的影响力和能力,可用多指标进行衡量。我国农业学术期刊在面对市场经济的冲击下,也正走在通往期刊经济的发展道路上。面对良好的国内宏观经济环境、市场发展环境和激烈的国内外期刊竞争态势,我国农业学术期刊竞争力研究的学术价值与经济价值体现为营造科技创新环境、建立期刊优胜劣汰机制、为促进编辑工作发展提供理论依据等三个方面。本文主要采取定性定量相结合的方法,对我国农业学术期刊的竞争力进行研究。首先运用SWOT分析方法对我国农业学术期刊的宏观环境和自身运作进行了优势(S)、劣势(W)、机会(O)、威胁(T)分析;根据层次分析法建立了学术期刊竞争力评价指标体系,并对指标体系的建立依据和结果进行了科学验证;在学术期刊竞争力指标体系的基础上,选取具有代表性的37本学术期刊,运用定标比超法对指标体系进行了实际应用和验证,即定量的对我国农业学术期刊的竞争力做出具体分析。在整个分析过程中,对于理论的应用和数据论据的收集,采用了文献调研、数据采集与统计、调查问卷设计与统计、专家咨询等研究方法。通过对我国农业学术期刊SWOT和定标比超的分析,对我国农业学术期刊的竞争力有了较深的认识。我国农业学术期刊具有的优势较少,弱势较多,数量对比鲜明;所面临的机遇和威胁同样多,又相互影响,为我国农业学术期刊确立了较明确的竞争地位。根据学术期刊竞争力评价指标体系,将刊物各指标值代入加权计算得到刊物的竞争力指数值,进行指标体系的实证研究。对所选期刊的竞争力指数统计结果显示,中国农业学术期刊的整体竞争力水平并不高。其中,学术竞争力水平在所选期刊之间差距明显;编辑竞争力、出版竞争力和经营竞争力各方面都存在较多问题,并没有明显的竞争优势。针对四大竞争力进行了具体指标的对比分析,找出我国农业学术期刊具体指标的症结所在,分析了各指标之间相互消长的潜在联系。在对样本期刊进行分析的同时,也对本文推出的中国农业学术期刊竞争力指标体系做出了验证。最后,通过定标比超的实证研究,结合之前对我国农业学术期刊竞争力地位的评估情况,本文给出我国农业学术期刊的发展战略,即精品化战略、国际化战略、集团化战略、网络化战略。更多还原

【Abstract】 Along with the development of the society, market economy is improving gradually; more and more things have been entrusted with the concept of competitive power. The competitiveness is the ability to compete, the competition exists wherever the market exists, we must have certain understanding and acknowledge of the competitiveness both ourselves’and the competitor’s. The competitiveness of the academic journal is the influence power and ability to attract, possess, and control readers, authors and market to achieve sustainable survival and development in competition, which can be measured by multiple indicators. In the face of the market economy impact, the agriculture academic journal is also on the way to the journal economy. Faced with good domestic macroeconomic environment, market development environment and fierce competition of the journals both at home and abroad, the academic and economic value of competitiveness research of China’s academic journal can be presented in five aspects: to create environment of technology innovation, to establish the mechanism of survival of the best journal, to provide theoretical basis of the development of editorial work, to support the better qualified journal, good to the library and intelligence file collections.Using the combination of qualitative and quantitative methods, this article did research in the competitiveness of our agriculture academic journal. First, it used the SWOT method to analyze the superiority(S), weakness (W), opportunity (O), and threat (T) of macroscopic environment and self-operation of China’s agriculture academic journal. We establish the competitiveness evaluation indicator system according to the layer analyze method; also did scientific validation of the founding basis and results of the indicator system; on the base of the academic journal competitiveness indicator system, choosing 37 representative academic journals, we did practical application and certification of the indicator system by Benchmarking method, That is, quantitative specific analysis to the competitiveness of China’s agriculture academic journals. In the entire analysis process, we used the literature research, data collection and counting, survey design and statistics, expert advice, and other research methods to the application of the theory and collection of the data grounds.Through the SWOT and benchmarking analysis of our agriculture academic journal, we gain deeper understanding of the competitive power of the agriculture journals of our country.Weaknesses are more than the strongnesses,and the differenceis obvious,the opportunities and threatens that China’s agriculture academic journals face are the same,and they impact each other, established a more clear competitive position for our agriculture academic journal. According to the evaluation indicator system, we weighed the competitive power index value; the statistic showed that the overall competitiveness level of our agriculture academic journal is not high.The academic competitiveness of selected journals is in Significant gaps, and there are also more problems on editing competitiveness, publishing competitiveness and business competitiveness, our agriculture academic journals have no clear competitive advantage. According to analyzing the four competitiveness, found out the key problems of our agriculture academic journal, analysed the potential link between growth and decline in the indicators , and verificated the competitiveness evaluation indicator system.In the end, though the research, this article brought forward the development strategies of our agriculture academic journals, which are quality strategy, internationalization strategy, group strategy, and network strategy.更多还原