【作者】 崔敏；

【导师】 黄震；

【作者基本信息】 苏州大学 ， 传播学， 2008， 硕士

【摘要】 本文以世界文化产业的发展为背景,分析日本动漫业的发展和跨国传播的情况。文章首先从动画和漫画的概念入手来界定动漫,并从文化和产业两方面描述了动漫的特征。结合国际传播的理论知识,分析了动漫跨国传播的一般途径和模式,并从文化差异的角度提出动漫跨国传播的障碍。在论述日本动漫跨国传播的过程中,文章首先简要的描述了日本动漫业的发展历程,在综合分析的基础上总结出日本动漫跨国传播的模式和优势所在。接下来,文章分析了日本动漫在跨国传播中取得成功的原因:创新的动漫内容,完善的动漫分类和中国市场的开发。动漫形象和对中国市场的开发是日本动漫成功的重要原因。文章的最后,以日本动漫成功经验为鉴,分析了中国动漫业发展的问题,如动漫内容缺乏新意,政府支持力度不够,人才培养模式缺乏层次性,法制不够健全等。并从宏观、中观、微观三个角度对政策扶持、企业发展、内容创新、产业链、人才培养等提出了中国动漫发展的对策。更多还原

【Abstract】 The paper is set in the popular wave of global cultural industry, it focuses on the analysis of Japan cartoon industry’s tortuous course and international communication. Beginning with the definition of animation and comic, "cartoon" is defined from cultural and industrial perspective in the first section. Then combined with theories of international communication, the author set up the general channel and pattern of cartoon international communication,and still comes up with the obstacle to the process of cartoon international communication from the aspect of cultural difference. In the course of analyzing Japan international communication, the paper gives a brief consideration of the development of Japan cartoon industry, then sums up the general pattern of Japan international communication on the basis of analyzing cases. Subsequently, it summarizes that ingeniously cartoon connotation and highly valuing China market has contributed to the success of Japan international communication. At last,it analyzes the development of China cartoon industry through the success of Japan cartoon industry, then comes up with strategies for China cartoon industry from the aspects of audience segmentation, innovation of content, industry chain, personnel training and policy support.更多还原