【作者】 王文霞；

【导师】 路紫；

【作者基本信息】 河北师范大学 ， 人文地理学， 2008， 硕士

【摘要】 位于河北省南部、太行山东麓的邢台峡谷群,是全国闻名的石英砂岩嶂谷地貌景观,古迹名胜众多,是一处具有较高综合价值的国家地质公园。伴随旅游业的快速发展,邢台峡谷群面临前所未有的冲击和挑战。本文从品牌构建体系和市场营销等理论出发,分析研究了邢台峡谷群旅游资源现状、服务设施现状、市场现状,提出了“太行奇峡——邢台峡谷群”的品牌创建构想,在此基础上,论述了品牌定位、品牌设计、品牌营销、品牌保护、品牌延伸和品牌创新这六位一体的管理体系,以期为当地的旅游资源开发提供理论参考。更多还原

【Abstract】 Hebei Province in the south, the eastern part of the Taihang Mountains in Xingtai Valley Canyon, is the production of quartz sandstone gorge landscape, many famous monuments ,it is a Park of National Geological with higher synthesizing.With the fast developing on tourism industry, it faces the unprecedented impact with challenge.This article tries from theories of the brand construction system and the marketing, Analyze is done that of the Group of Xingtai tourism resources of the canyon, service status, market status. Put idea of brands creating "too strange to Gap– Xingtai Valley Group" .based on this paper we discusses brand positioning, brand design, brand marketing, brand protection, brand extension and brand innovation six integrated management system with a view to the development of local tourism resources and provide a theoretical reference.更多还原