竞争情报意识与企业核心竞争力关系研究

【作者】 张光博；

【导师】 马海群；

【作者基本信息】 黑龙江大学 ， 情报学， 2008， 硕士

【摘要】 在市场竞争日趋激烈的今天,企业的核心竞争力已经越来越受到人们的重视,但是一提到核心竞争力,人们更多关注的是企业的技术水平、产品质量等“硬件”,而忽略了“软件”所起的作用。本文就把“软件”——竞争情报意识与企业核心竞争力联系起来,为企业核心竞争力的培育、提升开辟了一条新途径。本文在介绍了竞争情报意识与企业核心竞争力基本问题的基础上,挖掘了竞争情报意识与企业核心竞争力之间的联系,进而分析了竞争情报意识对企业核心竞争力的作用机制和途径,建立了作用机制模型,阐述了增强竞争情报意识、提升企业核心竞争力的途径。最后又构建了一个测度竞争情报意识的指标体系并且利用该指标体系,用一个实例分析了竞争情报意识对企业核心竞争力的影响。更多还原

【Abstract】 competence of enterprise has already been much accounted of people more and more, but once mentioned the core competence, people would like to pay more attention to the“hardware”, such as technical level and quality and etc, whereas neglect the effects of the“software”. This paper combines the“software”—competitive intelligence consciousness with the core competence of enterprise, and thereby opens up a new way for cultivating and upgrading the core competence of enterprise.This paper digs up the relations between the competitive intelligence consciousness and the core competence of enterprise on the base of introducing the basic issue of the competitive intelligence consciousness and the core competence of enterprise, and then analyses the active mechanism and the approach of the competitive intelligence consciousness to the core competence of enterprise, sets up an active mechanism model, and dissertates the approach of enhancing the competitive intelligence consciousness to upgrading the core competence of enterprise. Finally designs an indicator system for evaluating the competitive intelligence consciousness, and then consults this indicator system, and analyses the influence of the competitive intelligence consciousness to the core competence of enterprise by using this indicator system.更多还原