【作者】 钟声；

【导师】 张利群；

【作者基本信息】 广西师范大学 ， 文艺学， 2008， 硕士

【摘要】 当今世界,经济力与文化力日益融合,文化竞争力已成为综合国力的重要体现。在“全球化”语境下,文化创意产业近十年的发展,证明了其是最具前景、最具发展潜力的产业之一。许多发达国家的文化创意产业不仅在发展速度上超过传统产业,而且在发展规模上已经成为国家的支柱产业。文化创意产业是信息时代和文化经济时代发展的产物,是以现代科技和文化资源为基础,以创意创新为核心和灵魂,贯穿生产、传播、流通、消费等产业发展全过程的综合概念;是向大众提供文化、艺术、精神、心理、娱乐产品的新兴产业集群。文化创意产业概念本身是随着历史进程而不断发展的,其内涵和外延是不断延伸的,文化创意产业的相关理论研究也随着实践不断完善。文化创意产业在中国的兴起与发展,有着深厚的土壤,诸如当代中国经济体制改革、文化体制改革、大众传播媒介的发展、全社会经济富裕程度的提高和人们消费结构的转变(文化消费比重上升)……其重要性还表现在,在经济全球化背景之下,发展文化创意产业成为维护国家文化安全的核心内容和重要组成部分,我们需要建构具有中国特色的文化创新体系和国家文化安全体系。本文以大型山水实景演出《印象刘三姐》为重点剖析案例,从文化创意理论内涵、文化创意产业的主要特征、文化创意产业生产流程和理论要素、文化资本等方面进行探讨,并侧重于分析《印象·刘三姐》这一文化创意产业典型案例中的“文化”内核及“产业”属性,把握这一文化产品的文化艺术创新和创意内蕴特征,分析其文化创意产业的原创特质、艺术性特质、个人化特质,总结市场化运作的成功经验,并就中国文化创意产业的发展提出相关对策。笔者认为,《印象·刘三姐》的成功在于整合了桂林自然山水、刘三姐传说和张艺谋导演这三大品牌资源要素,以山水实景演出这一演艺史上的创新模式为文化创意产业发展寻求到突破口。它的成功证明了文化创意产业的核心是创新,只有保持文化产品的不断创新,才能满足人们群众日益增长的物质文化需要。只有适应不断变化的市场要求,根据市场导向,更新文化创意产业的发展思路,才能最终赢得市场,实践并探讨了文化产业可持续发展的运作模式。其创意价值为阳朔旅游带来巨大影响,为中国演艺产业的发展开辟了大胆而创新的途径,对于繁荣中国文化创意产业具有示范性意义。更多还原

【Abstract】 In the modern world, with the mergence of the economic strength and the cultural strength day by day, the competitive strength of culture mainly embodies the comprehensive national strength. In the context of globalization, the development of the cultural and creative industry in ten years has proven that it is one of the industries with the most prospects and development potential. The cultural and creative industry in many developed countries not only developed faster than traditional industries, but also already became the key industry in national industry on the development scale.The cultural and creative industry is produced with the development of information, cultural and economic era and based on the modern technology and cultural resource, whose core and soul are originality and innovation. The comprehensive concept runs through the developing process of many industries, such as production, mass communication, circulation, consumption, etc. It shows as a newly industry clustering providing the mass with culture, arts, metal, psychology and entertainment.The cultural and creative industry itself is constantly developing with the course of history while its connotation and extension are constantly extending. At the same time, the relative theoretical researches about the industry are perfect with constant practice. There is profound soil in China for the rise and development of the industry, such as reform in modern Chinese economic and cultural system, the development of the mass media of communication, enhancement in society- wide wealth level, the change in people’s consumption structure (the proportion in cultural consumption getting higher) and so on. What’s more, its importance displays that with the background of economic globalization, development of the cultural and creative industry became the core and the important component of defending national cultural security. We are supposed to construct the cultural innovation system and the cultural security system of the state with Chinese characteristics.This thesis mainly analyses Impression—LIU, SAN JIE, which is a large-scale riverside show creating quite the splas. The thesis inquiries from many aspects, for example the connotation of cultural and creative theory, the principal character of the cultural and creative industry, the production flows, theoretical elements and cultural capital of the industry, etc.. Meanwhile, it places extra emphasis on the culture kernel and the industry property of Impression—LIU, SAN JIE, which is the typical case of the industry. It tries to grasp something from this culture product, such as the innovation for culture and arts and the intrinsic character of its originality and analyzes its traits of originality, arts and personality. In the end, the thesis summarizes its successful experience on adoption of the market principle, and then provides the relative counter measure for the development of cultural and creative industry in China.The author believe that the success of Impression—LIU, SAN JIE lies in the integration of the three great brands, such as the natural hills and streams in Guilin, the tale of LIU, SAN JIE and the director ZHANG, YI MOU. The riverside show creating quite the splas is an innovative pattern in the history of performing arts and makes breakthrough for the development of the cultural and creative industry. It success strongly proves that its core is innovation. Only keeping the culture products innovative can we meet the growing material needs of the mass. Only we adapt to the ever-changing requirement of the market and update the development approach according to the market orientation, we will gain the market as well as the development and will make a trial on the sustainable and operational pattern of cultural industry. Its original value has a great impact on the tourism in Yangshuo. It opens up a bold and innovative channel for the development of performing arts industry in China and is with the pilot meaning for the development of cultural and creative industry in China.更多还原