【作者】 梁菲明；

【导师】 王学东；

【作者基本信息】 华中师范大学 ， 情报学， 2008， 硕士

【摘要】 网络游戏产业随着互联网与计算机技术的发展,已经成为全球瞩目的顶尖娱乐产业。在我国网络游戏产业正处于飞速发展时期,大量企业涌入网络游戏市场,市场竞争激烈,而对网络游戏环境缺乏有效管理,导致青少年负面问题日益严重。本文阐述了网络游戏的概念及其种类,从我国网络游戏运营发展历史及其现状入手,通过借鉴国内网络游戏运营商的成功及失败经验,对包括网络游戏开发商、网络游戏运营商、电信运营商、设备供应商、网络游戏销售渠道商及网络游戏用户在内的网络游戏产业链上各主要环节进行分析,明确其在整个运营活动中的相互关系与作用,提出了自主研发、网吧推广、运营合作、用户导向等建议。然后从运营的角度出发,分析了网络游戏运营商运营模式中的开发模式、营销模式、盈利模式、服务及管理模式,并提出游戏内置广告、虚拟物品收费及增值服务的免费网络游戏将流行的趋势,同时针对目前网络游戏环境的不规范现状,提出了网络游戏运营商加强其服务与管理,树立企业品牌的建议。最后对影响网络游戏运营的机遇与风险等外部因素进行分析,提出网络游戏运营商需要从自身出发,配合国家政策,加强对游戏内容及平台环境的监管,促进网络游戏相关法律法规的健全与完善,维护网络游戏的健康环境,为网络游戏产业的健康发展做出应有贡献。更多还原

【Abstract】 Network game industry has become the attention of the world’s top entertainment industry, by the development of internet and computer technology. In China, the network game industry is in a period of rapid development, mass enterprises swarm into the network game market, the market competition is very fierce, but the lack of effective management to the network game environment, leading to increasingly serious negative problems to young people. This paper analyzes the concept of network game and types, from the history and status of network game operators in china, through domestic network game operators in the success and failure experience, analyzes all the major part of the network game industry chain, including network game developers, network game operators, telecom operators, equipment suppliers, network game sales channels and network game users, make sure their relationship and effects in the whole operational activities, make recommendations about independent research and development, promotion of internet cafes, operation cooperation, user-oriented. And then from the perspective of the operations, analyze the operating model of network game operators, including exploitation model, marketing model, profit model, services and management model, and made the game-advertising, virtual goods charges and value-added services of free network game will be popular trends, at the same time view of the current environment of the network game does not regulate actually, advise network game operators to strengthen their management and services, establish the corporate brand. Finally, by analyzing the external factors of opportunities and risks which impact the network game operating, advise network game operators to proceed from themselves, with national policies, strengthening the monitoring about game content and platform environment, promoting the sanity and consummating of network game laws and regulations, safeguarding the health of the network game environment, to make due contributions to healthy development for network game industry.更多还原