【作者】 汪勤；

【导师】 徐东文；

【作者基本信息】 华中师范大学 ， 旅游管理， 2008， 硕士

【摘要】 企业社会责任问题引起日益广泛的关注。近年来,社会各界热议企业应当承担社会责任。本文主要探讨中国旅游饭店的社会责任问题。在阐述企业社会责任理论的基础上,本文采用了文献调查法和比较研究法等方法,系统研究了中国旅游饭店承担企业社会责任的内容、现状以及提升对策。在构架上共分为六章,主要采取了“基石-理论-实务-对策”的结构:第一章为导论部分,介绍了本文的研究背景,回顾了前人的研究成果,并提出研究思路;第二章为基石部分,介绍了企业社会责任理论的发展脉络、内涵以及在我国的应用与发展;第三章为理论部分,该章回顾中国旅游饭店的发展历程,分析旅游饭店的利益相关者,并归纳出中国旅游饭店承担社会责任的类型和内容,回答了“应当是什么”的命题;第四章为实务部分,主要对比了国内外饭店承担社会责任的现状,并分析其原因,回答了“现实如何”的命题;第五章为对策部分,分别从宏观、中观以及微观三个层次提出中国旅游饭店承担社会责任的提升对策,回答了“怎么解决”的命题。第六章为结论部分,指出本文的研究结论和不足之处。更多还原

【Abstract】 Corporate social responsibility has become an increasingly widespread concern in the public. In recent years, people have been discussing that enterprises should bear social responsibility. This paper is devoted to discuss the social responsibility of the tourist hotels in China. Based on the theory of corporate social responsibility, this paper endeavors to study the contents, current situations and the strategies to improve, by adopting the literature survey and comparative study methods. Six parts are included in the structure of "Cornerstone - Theory - Practice - Countermeasure".The first part is introduction. It presents the background of the research, previous research achievements, and the research methods.The second part is the cornerstone of the whole paper, introducing the development and the content of the theory of social responsibility of enterprises, and also theapplication and development of this theory in our country.The third part is the theoretical part. This part reviews the history of tourist hotels in China and presents some information about the stakeholders of tourist hotels. It also summarizes the categories and content of social responsibility which the tourist hotels should bear. At last, it answers the question "what’s the responsibility should be".The forth part is concerning the practice. It mainly compares the social responsibility the hotels take at home and abroad, and then moves on to the causes of the difference, and later answers the question "how is the present situation".The fifth part is about countermeasures. In this part, it puts forward the countermeasures on improving the current situations of the tourist hotels bearing the social responsibility in macro-, meso- and micro-level view, and gives the answers to the question "how to deal with it".The sixth part is the conclusion. It concludes the major conclusions and the limitations of this paper.更多还原