宝冶建设有限公司企业文化建设研究

【作者】 王昌礼；

【导师】 杨红娟；

【作者基本信息】 昆明理工大学 ， 工商管理， 2008， 硕士

【摘要】 随着建筑业的激烈竞争和现代企业制度的建立,企业间的竞争已经不再是某一层面的局部竞争,而是全局和整体实力的竞争,尤其是其企业文化和形象的竞争。在这种情况下,建筑企业迫切需要一种强有力的企业文化来支撑,特别是作为整个建筑业支柱的大型建筑集团。加强企业文化建设,对于提高企业的经济效益和社会效益,提高竞争力,具有重要的意义。惟有如此方能在未来的竞争中立于不败之地。本文通过上海宝冶建设有限公司进行实地调查研究,主要围绕企业文化的建设,采取书面资料的搜集以及相关部门询问、调研相结合的方式了解该企业的企业文化现状,在分析其企业文化中存在的相对落后的、薄弱的或不甚合理的内容的基础上,对企业文化进行系统构建。本文首先论述企业文化的内涵、特征、结构和功能,分析上海宝冶建设有限公司企业文化建设的主要背景。同时,分析上海宝冶建设有限公司企业文化建设的现状,并用调查问卷的形式分析企业文化建设面临的问题的问题。最后提出按照本公司构建企业文化目标和原则,从精神文化,制度交化和行为文化三个方面进行分析,并形象建设和进行企业信息化建设,提出进行建设该公司企业文化的方法。本文可对我国国有大中型建筑企业如何了解自身的文化建设现状,并进一步实施文化建设策略具有一定的参考和应用价值。更多还原

【Abstract】 With the fierce competition in construction industry and the establishment of modern corporation system, competition between companies become far more than partial competition, but competition of corporation’s whole strength including corporation culture and corporation image. In such condition, construction companies especially need powerful corporation culture as support. Large construction groups, as the pillar of the whole industry, particularly need to strengthen their building of corporation culture, which is significant to enhance economic and social effect, and to raise competitive force of a group. Only in this way, can a construction group obtain its competition advantages.The thesis is based on the Fourth. Construction Engineering Company. In order to learn its cultural establishment, much research has been done, much material collected and a lot of professional practice with inquiry, and study finished. To reconstruct its cultural establishment, many analyses have been completed, which state set-up that it is backward weak and unreasonable. This dissertation discusses the meaning, character, structure and function of enterprise culture in brief. It analyses the main background of established enterprise culture of Shanghai Baoye Construction Corp., Ltd, and analysis the current situation of establishing enterprise culture of Shanghai Baoye Construction Corp., Ltd, and the problems the enterprise faces using questionnaires. At last, this paper combines with the enterprise cultures’ principle and objective , studies from three points: spirit culture, system culture and action culture, visualize construct and enterprise information construction to construct its’ enterprise culture.This thesis provides some useful reference and can be applied to the large/medium-sized state-owned construction enterprises on how to understand the present condition of cultural construction and further the cultural construction strategies.更多还原