【作者】 张思思；

【导师】 金振邦；

【作者基本信息】 东北师范大学 ， 传播学， 2008， 硕士

【摘要】 继博客之后,草根媒体的新形式——播客又成为网络媒体的热门。应该说,播客的出现为互联网web2.0时代又提供了一种网聚传播内容的新途径。播客虽然是博客发展方向的一个分支,但毕竟有着与文字传播不同的一些内在文化逻辑,也带来了一些不同的文化景观,正是这些将决定播客未来空间的大小,也决定着播客不同的研究价值。播客开始成为一股不可忽视的力量,改变着现代人的精神生活,因此把它做一种现象来研究,探求它的发展历程,传播形态、传播特点,未来走向等具有非常现实的意义。本文从传播学的视角出发,结合后现代主义、符号学等相关理论,通过分析新浪播客为切入点,分析中国播客的传播特点和未来发展趋势。本文选择的主要研究对象就是新浪网站的播客频道,因为新浪播客具备了目前国内播客网站的一般特性,具有一定的典型性,此外它独具的内容编排、营销模式等都是未来中国播客行业可以借鉴的发展方向。本文力图通过解析新浪播客是视听结合的影像交流、平民视角的个性影像展现、浅浏览时代的强大娱乐体验以及影像文本建构、解析的自我愉悦等传播特点,发掘它目前存在的问题以及未来可能在新旧媒体融合搭配,手机媒介带动的移动播客发展以及开创城市播客等多角度的发展走向,借此揭示播客这一传播媒介的传播学意义和未来发展趋势。更多还原

【Abstract】 Following the blog, podcasting, as a new form of grassroots media, has become the most popular online media. it is supposed to be a new way to spread content in the era of Internet web2.0 Fabric. Although the podcasting is a species during the development of blog, it is different from the word-spreading in blog. The differences are showed not only in the intrinsic cultural logic, but also in the cultural landscape. These different features determine the future development of podcasting and the different value of podcasting research. Podcasting has become a force that can not be overlooked and changed the modern spiritual life of humanbeings. It has a great realistic significance to study this phenomenon, such as exploreing the history of the podcasting development、the dissemination patterns、communication features as well as the future direction of podcasting development.According to the perspectives of the Communication and postmodernism as well as the theories of semeiology, this paper analyzes the current situation of Chinese podcasting and its future development trend. The Sina podcasting channels is the main subjects as an example for the starting point of the analysis. The reasons I choose are it has the general characteristics of the current domestic podcasts site and the unique layout of its contents、marketing mode and so on are the future developmental direction of Chinese podcasts industries.Through the analysis of Sina, it is showed that Sina podcasting is the combination of audio-visual image exchange、indivisual images show in personal angle、the powerful entertainment experience in the era of browser and construction of the text and imaging as well as analytical transmission characteristics such as self-pleasure. Exploring the existing problems and analyzes the future possible multi-angle developmental directions such as the integration between the new and old media、media-driven mobile phone podcasting as well as creating a city podcasting and reveling its significance in Communication and the future developmental trends.更多还原