【作者】 杨菲；

【导师】 樊超然；

【作者基本信息】 西安建筑科技大学 ， 设计艺术学， 2008， 硕士

【摘要】 随着科学技术的发展和物质文化水平的提高,消费者除了满足自身对产品功能的需求之外,更渴望体验愉快舒适、优雅宜人的购物环境,通过购物这一过程,借助美好的购物环境愉悦身心已逐渐成为消费者购物的另一种需求。这种新的需求主要反映在购物环境中的光环境的能否满足消费者的视觉享受上。因此,这就要求设计师在进行照明设计时,需要更多的考虑光环境给消费者带来的视觉影响。对于现代商业空间,照明设计所扮演的角色越来越重要。照明设计的合理与否直接或间接地影响着整体空间的效果和消费者的视觉感受与心理感受。本文以视觉心理与视觉系统理论研究为基础,以服饰类商店的照明系统为案例,通过对商业照明的目的、光照对视觉环境的影响、颜色对视觉心理的影响以及对现有服饰类商店照明系统存在的问题和目标用户群体视觉心理需求的研究与分析,建立了目标用户群体需求模型,并总结了一种实用、舒适的照明环境设计原则。本文大致按照如下三个步骤来研究服饰类商店的照明系统。首先,对照明系统的相关因素进行总结归纳。其次,通过对目标用户的市场调查研究及分析,发现现有服饰类商店照明系统存在的问题,以及对用户的视觉心理需求进行研究,并结合视觉心理理论和照明设计相关因素对调查结果进行详细的分析,由此建立用户模型。最后,以视觉心理理论为基础对用户视觉心理需求进行论证,并总结服饰类商店照明系统的设计原则。这种基于视觉心理与视觉系统的照明设计原则,对未来照明设计中存在的问题能有所改进,并给未来照明设计提供一种合理的、人性化的照明设计方法。更多还原

【Abstract】 With the development of technology and the improvement of cultural and material life, consumers need not only satisfied features of the product, but also the pleasure of comfortable, elegant and pleasant shopping environment. Through the process of shopping and a better shopping environment, consumers have been gradually demanding more on better physical and mental experiences. This new demand mainly reflected in the shopping environment that whether the lighting environment could meet the consumers on the visual demand. Therefore, it requires designers to consider more on the visual impact to the consumers when designing the lighting environment.Lighting design is playing a more and more important role today to the modern commercial spaces. Whether the lighting design is reasonable or not directly and indirectly affects the overall effect on space and consumers’ visual and psychological feelings. This article is aiming on seeking a practical, economic, comfortable lighting design method. It based on visual psychological and visual system as theoretical study and takes lighting system in stores as the case. It discussed the purpose of commercial lighting, impact on illumination to the visual environment, impact on color to the visual psychology, and establish the model for users requirement.Through the study of the lighting designing methods and processes, the following three steps on the lighting design are being referred. First of all, to summarize the lighting system features. Secondly, to establish the model for users through marketing research and analysis. Combining the visual psychology theory and the related factors of lighting design and analyzing the results from the research to investigate the different features of users could provide the basis for the future lighting designing methods. Finally, to evaluate and verify the lighting design being addressed. This lighting design method which based on visual system and visual psychology theory can solve the existing problems in the future and also provide a reasonable and humane method for the future lighting design.更多还原