“五四”前后月份牌中“女学生”图像的功能研究

【作者】 时璇；

【导师】 尹吉男；

【作者基本信息】 中央美术学院 ， 美术史， 2008， 硕士

【摘要】 本文旨在对“五四”前后月份牌中的“女学生”图像进行视觉文化研究。在行文中根据具体需要采用了图像学、风格学、社会学等研究方法，揭示出当时作为商业广告美人的“女学生”如何进入了月份牌，完成了对“女学生”功能的研究，在月份牌的深入研究方面向前迈进了一步。本文首先阐明了月份牌中“女学生”图像的内在逻辑，即“女学生”作为商业广告图像其实是一种“角色扮演”的本质，并交待了“女学生”作为供群众消费的女性图像所遵循的几个基本原则。然后通过进行图像分析，探讨了老月份牌中女性形象的身份问题，并找到了她的主要原型基础——贵族女学生。之后归纳出老月份牌中“女学生”图像的一般特征和主要呈现方式。再围绕其主要原型基础所指涉的人群，以中西女塾的女学生群体为例，运用社会学方法分析她们的就学情况、经济生活、政治地位、所属的社会阶层和民族认同。在上述工作完成的基础上，本文第三章揭示了女学生身份的文化意义、月份牌中“女学生”图像特征背后的原因、月份牌中“女学生”所处的背景环境特征为何被选作月份牌图像的组成要素。最后将月份牌中的“女学生”连同画面全部其他内容视为一个整体，将其作为一个神话来考察，揭示出“五四”前后带有“女学生”的月份牌图像所蕴藏的深层文化含义。更多还原

【Abstract】 This article is intended to make visual culture studies of "schoolgirls" in calendar posters around May Fourth Movement. According to specific needs in this study, research approaches such as iconography, Stylistics, sociology are adopted. And finally it is showed how "schoolgirls" came into calendar posters as beauties for commercial advertisements. The study of functions of "schoolgirls" is completed. And this article can also be seen as a new intensive study of calendar posters.First of all, this article delimits the internal logic of "schoolgirl" images in calendar posters--in fact, "schoolgirls" as commercial advertisements images are doing "role play", and somebasic rules which must be obeyed in this process are illustrated here. Then analyze images to solve the identity problem lies in the callipygian in calendar posters. Afterwards, the main charactersthat they played are shown--the rich schoolgirls. Therefore the general features and maindemonstration modes can be concluded.In the second part, schoolgirls in "Zhongxi Girls’ School" are studied as an example. Research approaches of sociology are adopted here to analyze their school work, economic life, political and legal status, social status and racial identity.Based on the above-mentioned results, the third part of the article shows the cultural meaning of schoolgirl identity, the reasons for "schoolgirls’" features in calendar posters, the reasons for the features appeared in the background. Finally, "schoolgirls" and all the other parts of the calendar posters are seen as a whole, which made up a myth. Through unscrambling this myth text, we can dig out the deep level cultural information lies in the images of calendar posters with "schoolgirls" at that time.更多还原