【作者】 刘颖；

【导师】 张羽；

【作者基本信息】 西北大学 ， 新闻学， 2008， 硕士

【摘要】 改革开放以来,中国期刊业走过了20多的年风雨历程,经历了一个飞速发展的时期。随着社会生产力和生产技术的不断进步,人们对物质文化生活的需求不断提高,加之国际繁荣期刊业的冲击,中国期刊业又进入了一个全新的发展时期,是机遇更是挑战。如何在新的历史时期进一步推动中国期刊业的发展,打造中国期刊业的品牌,促进中国期刊业的繁荣,成为中国期刊业在理论和实践中的重要课题。本文通过采集大量的数据和资料,借鉴定量研究的方法,对中国期刊业进行了全景式的纵深扫描,从中国期刊业目前所处的发展阶段观察存在的问题,从而对中国期刊业现状有了一个比较全面和系统的论述,从论述中观察中国期刊这些年来的变化与创新,机遇与挑战。在此基础上,选取了期刊方阵中几个主要种类中的典型代表刊物,采用今案分析的方法,进行了有侧重的深入探讨,发现具有代表性的典型问题,寻求对策。随后,对数字化浪潮和国际化冲击下中国期刊业的发展探索和一些特立独行的发展之道进行剖析。最后,从办刊理念、技术手法等方面进行探究,从不同侧面为中国期刊业的发展提供借鉴,针对当前中国期刊业的现状和面临的问题提出对策和建议,并由此做出展望:中国期刊的发展要紧紧围绕变革这一时代主旋律,变亦变,不变亦变,只有定位准确,角色意识明确,走出适合自己特点的道路,中国期刊业才能不断向前发展。更多还原

【Abstract】 Since the reform and opening-up in China, Chinese periodicals industry has experienced a remarkable growth in the past twenty years. With the development of social productivity and technologies, people’s demand for material and spiritual life increased continually. At the same time, with the entry of a lot of international periodicals companies into China, Chinese periodicals industry has enter into a completely new development process, and faces not only opportunities but challenges. How to promote the development and prosperity of Chinese periodicals industry, and establish the local brand has become an important topic from the theoretical and practical perspective.In this paper, we investigate the Chinese periodicals industry from all round perspective by collecting a lot of data and resources and using quantitative research method. We try to find out the problems with Chinese periodicals industry and review it’s the status quo by a comprehensive and systemic way, and examine its change and innovation, opportunity and challenge in the past years. On the basis of above researches, we choose some typical periodicals from the periodical database, and explore those typical problems and seek to find out the solution by case study. Then, we examine the unique development way of Chinese periodicals industry under the background of information times. Finally, we try to give some solutions and suggestion to the problems with Chinese periodicals industry, and forecast it future based on above analysis. We argue that Chinese periodicals industry will advance steadily only by focusing on the Chinese reform and position it rightly.更多还原