【作者】 黄露；

【导师】 黄修明；

【作者基本信息】 四川师范大学 ， 专门史， 2008， 硕士

【摘要】 跨文化背景下的旅游行为研究是旅游研究中一个重要的课题。文化背景和文化差异会对旅游者的旅游动机、旅游决策、旅游偏好、旅游感知、与东道主互动水平等产生重大影响。为确保我国出境旅游的健康发展,促进不同文化间融洽的交流,提升旅游者的出境旅游素质,有必要对跨文化旅游行为进行深入研究。本文首先介绍了跨文化视野下,出境旅游问题研究的背景和意义,界定了跨文化旅游的概念。从文化学、跨文化学的角度对旅游者的文化背景、内涵及其对旅游者行为的影响作用进行了评述。分析了跨文化冲击可能对旅游者造成的积极和消极后果,从而构建了跨文化旅游活动研究的理论基础。探讨了最为典型的东西方跨文化差异及旅游者行为差异。结合中国出境旅游的现状和未来发展趋势研究,以“赴欧洲”旅游为例,分析了跨文化旅游活动中,旅游者在自身文化背景和异质文化环境的作用下的行为模式,以及与东道主交流的现状以及未来市场发展趋势,并提出跨文化旅游的中应坚持的态度和原则。更多还原

【Abstract】 Being put into the cross-cultural background, the research on traveling behavior is an important subject of tourism research. Since the cultural background and culture discrepancy have greatly influenced the traveling motivation, traveling strategy, traveling orientation, traveling cognition as well as the interaction between tourist and local people, it is, therefore, necessary to take a further research on the cross-cultural traveling behavior for insuring the healthy development of China’s outbound tourism, promoting the cross-cultural exchanges as well as advancing the tourists qualities for outbound tourism.Based on the cross-cultural view, this thesis firstly introduces the background and significance of research on the outbound tourism, giving the definition of cross-cultural tourism, critically presenting the tourists’cultural background, cultural essence and inherent affects on tourists’behaviors from the cultural, cross-cultural perspective; it also analyzes the positive and negative results upon tourists, which would be possibly caused by the cross-cultural clash, herein, constructing the theoretical basis for the research on the cross-cultural tourism, discussing the most typical cultural differences and that of tourists’behaviors between the West and the East. Combining the status in quo of China’s unbound tourism with the research of the potential trend of unbound tourism development, taking the“travel to Europe”as the case, this thesis further analyzes the different tourists’behavior model affected both by their own cultural background and the hetero-cultural environment, revealing the status quo of communication between tourists and local people.更多还原