【作者】 田野；

【导师】 张海涛；

【作者基本信息】 吉林大学 ， 情报学， 2008， 硕士

【摘要】 本文在综合叙述了企业信息化发展建设的基础上,对论文研究的内容、方法和逻辑结构等各方面做了详细的介绍,为论文的后续研究做好了理论依据。本文的主题部分首先阐述了企业信息化发展的历程,并根据企业信息化的发展阶段分别分析中国汽车商用车企业及乘用车企业的营销信息化建设现状;在此基础上着重分析北汽福田营销公司信息化建设现状的典型案例,分析了信息化系统具体实施过程中面临的各类应用问题、业务问题、管理问题等;然后,分析了随着时间的推移、管理的逐步完善及信息化技术的进步才能出现的解决方案,为汽车企业提供可以参考借鉴的典型案例。最后重点阐述信息化整合及优化发展的具体措施,并对信息化目前的发展方向予以提及叙述,尤其目前流行汽车行业浪潮前端的BI商务智能体系研究做出展望。本文主要运用企业调研方法、聚类分析法及系统分析法,对国内的主要企业分类进行研究调查,了解在目前企业的信息化建设的最新情况和最近动向,在对几家主要企业定量调查研究的基础上,对企业信息化的模式进行分析,并且把具有典型代表性的企业信息化加以分析研究,其结果可以为目前当代汽车企业信息化发展参考借鉴的信息化模式。更多还原

【Abstract】 This time research purpose lies in for the car business enterprise field scope of modern organize better geography a solution the information problem of technique exploitation and management, challenge and trend to provide reference and support.The ERP(the Planning of the Enterprise Resource) business enterprise resources plans, the ERP is a kind of management theories and management thought, not only is an information system only. It makes use of all resources of business enterprise, including internal resources and exterior market resources, is a business enterprise to make a product or provide a service to create the superior solution, end attain the target of the management of business enterprise. Here not is study ER theories but is the point mentions its application in car business enterprise. The SAP(Systems, the Data Processing of the Products in of the Application and) is the pioneer of ERP solution, it can provide an overall solution for various business enterprise of profession, different scale. So the SAP item is to use the SAP function strong system, the forerunner’s management thought, the perfect solution does of item, the SAP is 1 according to customer/service machine structure with open system, integration of the business enterprise resources plan system. Its function overlays finance, logistics(engineering design, purchase, stock, produce sale and quality etc.) and human resource of business enterprise to manage, SAP business the work flow system and Internet to apply a chain to connect function etc.The point analyzed now the information-based development stage of the car business enterprise to turn a problem, and combine to these problems the business enterprise information-based development trend put forward the integration in the business enterprise information-based process excellent turn of research contents.Managing the information system is the system that a person, process, the comprehensive integral whole of the information technique of business enterprise category turns. Its integration and excellent turn as well from the integration erupted the management angle of exhibition to inquiry into the business enterprise information-based construction a kind of new management theories, have to the outstanding business enterprise is information-based to construct system of the system structure of the system integrity is foundation but excellent turn the perfect.BI(Business Intelligence) business intelligence, and then call business intelligence, the business intelligence is usually comprehended in order to convert the existing data in the business enterprise as knowledge, the business which helps a business enterprise to do an advisability conducts to make policy of tool. The data talked includes to come from business enterprise business the order, stock of the system and trades_ account, customer and supplier etc. to comes from a business enterprise the data of place profession and rival and come from a business enterprise various data in other exterior environments of place here. And the business intelligence can lend support to of the business management make policy, since can be operation layer of, can be the decision of military tactics layer and strategic layer. The end presents the knowledge to the governor, providing support for the governor’s decision process. It is the essential development direction that numerous ERP carry out currently.更多还原