【作者】 郭伟；

【导师】 刘训成；

【作者基本信息】 厦门大学 ， 新闻学， 2007， 硕士

【摘要】 本论文探讨议题和报刊舆论的关系。当前中国出现的贫富差距现象使“穷人”议题凸显,舆论作为社会运行是否和谐的“晴雨表”,能够快速反映社会脉动,“穷人”议题势必成为舆论热点。该议题不仅是当前中国的重要议题,也是构建社会主义和谐社会的长期课题。本论文把在人民网搜索的以“穷人”为关键词的文本作为研究对象,使舆论研究有了切实的载体和着力的切入点,而非前人的泛泛之论。同时,作为常态议题,“穷人”议题在某种程度上更能反映报刊舆论的表现态势和演化进程。在研究“穷人”议题设置的基础上,本论文从剖析舆论的三要素入手,探讨舆论的形成过程、报刊舆论的衰减,最终发现媒介直接引导舆论的效果不明显,引起受众思考和自我判断的作用反而加强了。而在媒体注重表达多种声音和商业化、娱乐化信息泛滥的时代,电子媒介日益发达,报刊舆论日渐式微,作为报刊的“把关人”,应当更富技巧性地引导舆论。本论文探求议题和报刊舆论的关系,这为媒介研究提供了新的视角。在研究方法上,以文本分析为主,同时将定量研究的方法运用到文本的对比分析中,使报刊舆论的研究有了一定的数据资料。“穷人”作为弱势群体,在新闻媒体上的显著度如何,对其关注的视角是主流的还是边缘的,以及相关报道对读者的影响怎样,这些内容提供了研究“穷人”议题报刊舆论的批判视角。更多还原

【Abstract】 The purpose of this thesis is inquiring into the relationship between agenda-setting and public opinion on periodical publications. Recently, there exit tremendous gaps between the rich and the poor in China, which makes agenda about the poor remarkable. As the reflection of society operation, public opinion can feel the“pulse”of society. The agenda about the poor becomes a hot issue of public opinions. Recently in China, the agenda about the poor has become not only an important issue but also a long-term task in the construction of a harmonious socialist society.Texts of the thesis are all chosen from www.people.com, with poor as a key word, which is also the object of the research. Comparing with previous studies, this research has a dependable carrier, which makes it possible to fix our eyes on“the poor”. At the same time, the agenda about the poor can reflect the manifestation and evolving process of public opinion on periodical publications to some degree. At the basic of studying the agenda about the poor, this thesis analyzes the three essential factors of public opinion, explores the evolving process, and investigates the declination of public opinion. The result that the thesis finds out is that the effect which media guides public opinion is not obvious, on the contrary, the effect which media stimulates readers to make evaluation is strengthened. Nowadays, media is inclined to express all kinds of voices, including excessive information on commerce and entertainment. In front of electric media, the public opinion on periodical publications is running down. As the“gate-keeper”of periodical publications, it is necessary to lead public opinion more skillfully.This thesis provides a new perspective because of its emphasis on the relationship between agenda and public opinion on periodical publications. The text analysis is the primary research method, and quantitative analysis is also utilized in contrasting texts, which make the research depend on some data materials. The poor is presented as a weak community, whether clearly or not, from the mainstream or the edge, whether the report has influence on readers or not, and so on. All the contents offer a critical perspective for research on public opinion about the poor’s agenda on periodical publications.更多还原