【作者】 黄小芳；

【导师】 胡刚；

【作者基本信息】 厦门大学 ， 产业经济学， 2007， 硕士

【摘要】 改革开放以来,我国乳制品行业发展迅速,2004年该行业的销售收入占据全国食品制造业的23.25%,成为食品制造业中最大的行业。我国乳制品行业广阔的发展前景,吸引了大量的企业进入该行业,如新希望、娃哈哈等,国际上的一些乳品跨国企业也纷纷携巨资来我国投资。但该行业在快速发展的过程中也出现了很多问题,如市场集中度不高,企业技术创新能力不强,假冒伪劣产品过多导致的信任危机等。造成这些问题的原因是多方面的,但是乳制品行业市场结构不健全、市场行为不规范是主要原因。因此有必要对我国乳制品行业的产业组织进行全面、深入的分析,并对其优化提出具体的政策建议。本文首先对我国乳制品行业的消费情况进行了研究,通过研究发现近年来我国城镇居民的乳制品消费增长速度放缓,二三线城市和农村居民的消费水平仍在低水平徘徊。然后对行业的市场结构、市场行为和市场绩效一一进行了深入分析。在研究市场结构前,还对行业的规模结构和产权结构进行了分析。相应的,也研究了行业的规模结构组织绩效和产权结构组织绩效。在研究市场行为时,除了研究价格行为、广告行为、技术创新行为和并购行为外,还运用博弈论研究了企业的假冒伪劣行为。其次,运用计量经济学的方法建立联立方程模型对我国乳制品行业的SCP相关关系进行了实证研究。最后借鉴发达国家的成功经验对我国的乳制品行业的产业组织优化提出了市场结构、市场行为和市场绩效三个方面的政策建议。更多还原

【Abstract】 Since implementing opening-up policy, Chinese dairy industry has been in a rapid development stage. The industry’s sales took up 23.25 percent of the whole food manufacturing in 2004, and become the biggest one in food manufacturing. The vast development prospect has attracted many enterprises into this industry, such as, Xinxiwang, Wahaha and so on. Many international dairy companies also brought huge capital and joined it. But many problems occurred when this industry developed fast. Such as, the market concentration is not high, enterprises’technology innovation ability is not very good, the trust crisis because of too much Counterfeit commodities in the market and so on. Reasons for all these problems are multifaceted, the main one is that the market structure of domestic dairy industry is not sound and enterprises’conducts are irregular. Therefore, it is imperative to start a comprehensive and in-depth research of the industrial organization of domestic dairy industry.This paper firstly researches the consumption condition in this industry, through empirical research, the author find the increase speed of dairy consumption become slow in these years, and the consumption level of people in little cities and rural areas is still very low. And then, the author deeply analyses the industry’s market structure, conduct and performance respectively. Before researching the market structure, the author analyses the scale structure and property right structure, the author also researches enterprises’corresponding performance with different scale and property right. When researching the market conduct, the author especially analyses the counterfeiting conduct by game theory and provides corresponding countermeasures. After that, the author tries to analyze the interrelation of dairy industry’s SCP through establishing simultaneous equations model of econometrics. At last, the author brings forward market structure, market conduct and market performance policy suggestions,to optimize the dairy industry organization by adopting developed countries’successful experience.更多还原