【作者】 张辉；

【导师】 史占中；

【作者基本信息】 上海交通大学 ， 工商管理， 2008， 硕士

【摘要】 中国经济的高速发展带来了航空运输业的发展,为中国民用飞机产业的发展提供了很好的机会。但是由于国外民机企业垄断了国际和国内干线民用飞机市场,而且在支线飞机市场,不断有新的进入者,未来的竞争会越来越激烈。出于产业升级战略和国家经济安全因素,发展我国大型民用飞机产业是必然的选择。为了在未来的竞争中处于有利的位置,必须认真地研究中国大型民用飞机产业的发展战略及实施对策。本文主要分为6大部分:第一部分:首先简介民用飞机的商品特性,民用飞机的分类;其次,表述了民用飞机的研制和市场风险。第二部分:对国际上典型的民机产业发展模式进行分析。主要通过对美国、欧洲、俄罗斯和巴西的民机产业发展及现状进行系统分析,归纳总结,总结出影响民机发展模式的一些规律性因素,提炼出重要启示,为中国的民机产业发展提供重要的经验借鉴基础。第三部分:对中国民机产业发展的外部环境因素进行了系统研究和分析。运用了EFAS矩阵表总结了民机产业发展面临的外部机会与威胁。第四部分:对中国民机产业发展的内部条件进行了分析,综合EFAS矩阵分析和IFAS矩阵的分析结果,运用SWOT分析方法分析民机产业发展面临的机遇与威胁,优势与劣势。第五部分:根据SWOT矩阵分析的结果,确定选择了民机产业发展的战略,即集聚目标、自主创新、整合联盟、成本领先,从而获得竞争上的优势。第六部分:根据民机产业发展的整体战略选择提供了可以实施的具体对策。本文在战略管理逻辑的指导下,通过运用收集相关的数据资料,采用定性与定量结合的系统研究方法和思路,希望能为中国的大型民用飞机产业的发展战略的制定提供有一定价值的参考意见。更多还原

【Abstract】 In recent years, the significant growth of china economy has influence the commercials and airlines. These have brought the great opportunities for China aviation industry. However, with the monopoly of aircraft market by several lead manufactures and the new comers, the future competition will become more and more competitive. China had to develop big commercial aircraft and aviation industry based on the industry improvement requirement from labor-intense industry to capital and technical intense industry. For the sake of competitive advantage, we have to realize the importance of development strategy and implementation of China big commercial aviation industry.This article consists of six parts. The first part reviews the general characters of commercial aircraft and the category of the aircrafts then states the R&D and markets risk of big commercial aircraft.The second part systemically and thoroughly analysis the development model of aviation industry. Through the analysis of US, European, Russia and Brazil aviation industry, the part concludes the important factors which affected the aviation development in one country and area and provides the experience and lessons to China aviation industry.The third part systematically analysis the external factors and use the EFAS matrix to summarize the external opportunities and threatens to aviation industry development.The fourth part analysis the internal environment of China aviation industry development, concludes the opportunities, threatens, strengths and weakness of China aviation industry by SWOT theory through the results of EFAS and IFAS.The fifth part determines the development strategy of China aviation industry from the results of SWOT and the strategies are target focus, self-innovation, strategic union and the cost advantage.The sixth part provides the implementation strategy and action details of China aviation industry development under the strategy defined in fifth part.The article is trying to provide the methodology and strategy of China aviation development with systematic, qualitative and quantitative method following the basic managerial logic based on information collected from internet, industry research report and idea. It is in the hope of available suggestions are useful for the China big commercial aircraft更多还原