【作者】 郭玉荣；

【导师】 吴爱华；

【作者基本信息】 山东大学 ， 工商管理， 2007， 硕士

【摘要】 近几年,以高速宽带有线电视网的铺设、高清晰度电视机的出现和飞速增长的家用Internet连接数量为标志,广电行业的“数字化时代”到来了。其带来的结果是一种媒体竞争格局的巨大变化,以内容为核心的商务模式会逐步形成。而我国电视台传统的媒体资料保存模式基本都采用图书馆式的库存管理。另一方面,目前各电视台大都已建立了自己的制作网或播出网,也有不少电视台建立了自己的硬盘播出系统,可是,这些系统都是独立的,等到各系统建立起来以后才发现,虽然制作和播出实现了数字化但由于格式的不统一,又不得不还原成模拟形式的磁带来存储管理,这样既浪费人力、物力,又没有真正实现数字化管理,甚至有些珍贵资料因磁带年久失磁而无法读取和再利用,因此各电视台已经意识到建立媒体资产管理系统的必要性。也正是从这一需求出发,本文着眼于本单位的实际应用,对国内电视台媒体资产管理(Media Asset Management)的全新概念和内容进行研究,着重分析目前齐鲁电视台对媒体资产的管理需求,试图为本单位设计出一套基于电脑、网络和多媒体存储技术的采、编、制、播、管、存、索一体化的管理新策略,同时对电视行业的媒体资产管理活动予以指导。本文第一章介绍了论文的研究背景,研究意义、主要研究内容和研究方法。第二章综述了媒资管理在业内的应用现状以及理论界的研究现状,研究热点、媒体资产管理的技术背景和涉及到的管理学原理。三四五章是本文的重点。第三章在分析齐鲁电视台媒资管理现状和业务流程的基础上呈现了其存在的问题和需求。四五章主要在介绍齐鲁电视台媒体资产管理改进方案的设计思路和整体架构的基础上,对其内容管理子系统、内容存贮子系统,系统管理子系统、内容交换,资料研发子系统,检索发布子系统等从功能设计角度进行了设计。本系统是对媒体资料进行其寿命期内全面管理的总体解决方案,完全满足媒体资产拥有者收集、保存、查找、编辑和发布各种信息的功能要求,实现了安全、完整地保存媒体资产和高效、低成本地复用媒体资产。在接下来的六七八章作者分析了实施本系统的保证措施,对本改进系统的特点进行了分析并得出相关的结论。媒体资产管理系统是数字电视网络化建设的重要目标,是广电行业未来开展多项业务的基础。由于时间限制,本研究还存在各种不足。但是,我将对这个领域继续关注下去。更多还原

【Abstract】 In recent years, with the high-speed broadband cable television network rollout, high-definition television’s emergence and the rapid growth in the number of home Internet connection for the signs, radio and television industries "digital era" has arrived.This means that a media-competition-pattern tremendous changes. That is to say, the content- core business model gradually taking shape.Traditional media asset preservation model is the library type. That is to say ,put the audio tape on the shelves account the contents or the time, and when you need ,you have to search it on the shelves.On the other hand ,most television stations have set up their own production networks and broadcast networks,there were also many stations established their own television broadcast system drives, but these systems are independent, you will find that though production and broadcast system have been digital, but not unified format,. This is a waste of human and material resources,and is not true digital management. Even a lot of valuable information with long, as long-term exposure to the air, faced with a lot of out magnetic oxide, and other issues. some have not even to reuse. So some of the televisions have been aware the important meaning of the media asset management system. This paper focused on QLTV’s applications,study the concept and content of the domestic television media asset management. The focus is QLTV’s media assets management needs under the present situation. Trying to design a new management strategy focus on the interview, editing, production, broadcast, management, storage, retrieval and functional management strategy base on Computer, network and multimedia storage technology of mining, compilation system, sowing, the depositors, something cable integration,The goal is to give some guidance to the television industry’s asset management activities.The first chapter in this paper introduced the thesis’ research background, significance, the main contents and methods.The second chapter describes the media-management system application Research Status , study Status, research focus, and relate to the technical background and knowledge managementChapter 3、4、5 is the core part of this paper . Chapter 4 introduces QLTV’s media asset management improvement program’s Design ideas and Overall structure The fifth chapter details of the system design of the content management subsystem, content storage subsystem, system management subsystem, which exchange information developed subsystems, and retrieval subsystem released from the functional design. This system has provided schemes for the management of media asset during its working life, and will satisfy the demand on collecting, storing, querying, compiling of the user, which will achieve the object to store the media asset safely and fully and to reuse the asset in low costing.At last the authors introduced QLTV MAMS improvement scheme Assurance measure in implemented、the system’s features and draw relevant conclusions.MAMS is the goal of the constructing for digital and networked broadcaster operations, and also the basic of the developing of services in the future. Maybe there are various shortcomings in my thesis due to time constraints, but I will continue to study this issue.更多还原