【作者】 李万龙；

【导师】 周晓东；

【作者基本信息】 福建师范大学 ， 体育教育训练学， 2007， 硕士

【摘要】 本文在分析、总结了国内外有关消费,体育消费,大学生体育消费等研究资料,运用行动者－系统动态学理论,以福建省山区三地市在校大学生作为研究对象,采用文献资料法、问卷调查法、数理统计法和逻辑归纳等研究方法,对他们的体育消费行为特征进行探析。通过调查得出结论如下:1)三地市大学生拥有较强的体育消费意识,其参与体育消费的主要动机是:体育锻炼、健身和精神娱乐。2)消费水平较低,69.3%的大学生其月体育消费金额在10～30元;体育消费结构不尽合理,主要以体育实物消费和体育信息类消费为主;其最常参与体育消费的运动项目为:羽毛球、排球、乒乓球、篮球、登山。3)大学生在体育消费之前都能够进行有计划的思考,但仅仅停留在感性认识上,没有切实进行实效的准备工作;大学生的权益意识和法律意识比较淡薄。4)经济因素仍然是影响大学生参与性体育消费的首要因素。但随着高校不断扩招,体育场地因素已经成为阻碍大学生进行参与性体育消费的重要因素。同时对构建大学生合理的可持续的体育消费行为模式进行了探讨,并为大学生养成良好的体育消费行为习惯提出建议。更多还原

【Abstract】 Based on analyzing and summarizing the research data of home and foreign consumption, sports consumption, and college students’ sports consumption, adopting Actors-Dynamics theory and using various research methods, such as, literature, survey, mathematical statistics, logic induction, this paper is concerned with the character of behavior of sports consumption of college students as research subjects, in the three cities of Fujian Mountain. Through the investigation, the following are concluded:1)The college students in the three cities of Fujian Mountain have great consumer awareness of sports and their main motives of sports consumption are physical training, fitness and entertainment.2)The level of consumption is low, as 69.3 percent of college students spend 10 to 30 yuan on sports consumption per month; The structure of sports consumption, which is mainly focused on material and information, is not very reasonable. The items of sports, which college students most commonly participate, are volleyball, table tennis, basketball, hiking and so on.3)The college students, who are relatively weak of right and legal awareness, spend money on sports without a thoughtful plan but merely on the level of perceptions, and there is no practical and effective preparatory work. 4)Economics is the key factor affecting college students’ participation in sports consumption. But, with the constant college expansion, it is the important factor that the lack of sports places has hindered the participation of college students’ sports consumption. The purpose of this paper is to give some suggestions on how to build a reasonable and sustainable behavior pattern of sports consumption, and on how to form good habits of sports consumption to college students.更多还原