【作者】 万继业；

【导师】 李化民；

【作者基本信息】 重庆大学 ， 管理科学与工程， 2007， 硕士

【摘要】 伴随着我国经济的飞速发展,房地产已成为改善人们生活、带动区域产业发展的重要支点,房地产业也成了带动我国国民经济增长的支柱产业之一,其发展也越来越受到人们的广泛关注。但是目前国内对房地产业的理论研究,比较注重诸如房地产泡沫、房价及政策、房地产经济等宏观层面的探讨,而对于房地产操作层面的理论,特别是那些能够分析房地产开发项目可行性并指导具体项目实施的可操作性理论,在研究上还十分的薄弱。鉴于此方面研究的不足,本研究着眼于项目开发风险性最强的项目选址决策问题,探索企业对项目选址的方法与步骤,希望能为房地产开发项目的选址决策提供一些有价值的思路、建议和方法。论文按照从实践认识到理论方法探索,再到实践运用的基本逻辑与线索,探讨了房地产开发企业在诸多制约因素下的项目选址决策问题。研究依“理论——模型——应用”的序列逐步展开,其间运用了经济学、管理学、区域学、城市学、数学、计算机学等学科的基本原理和方法,尝试性的建立了项目选址决策问题的处理框架。研究认为,房地产开发项目的选址决策问题实际上是一个不确定影响因素、不完备信息下的多目标决策问题。而粗糙集理论作为研究不完全信息、不确定知识表达、学习、归纳的新型数学工具,其特点是不需要预先给定某些特征或属性的数量描述,而直接从给定问题的描述集合出发,在信息不确定情况下,挖掘大量对决策有帮助的知识信息,并从中发现隐含的知识,揭示潜在的规律。因而将粗糙集应用于房地产的决策领域,可以很好的解决房地产开发项目的选址问题。从内容来看,文章第一章从当今房地产行业和企业面临的实际问题出发,分析了项目选址决策不仅关系到房地产业的健康持续发展,而且决定着房地产开发企业特别是中小房地产企业的生死存亡;第二章和第三章主要是为了项目选址研究的深入展开,对房地产开发项目选址的相关理论进行适当的分析、探讨和总结;第四章主要阐述了制约项目选址决策的影响因素;第五章对这些复杂而无序的影响因素进行了有序化分析,进而推出了影响因素的层次解释结构;第六章主要是运用粗糙集的相关理论对项目选址的具体操作步骤进行详细说明,并结合实例对模型做了实证性分析;第七章是对全文的简单总结和说明。从结构来看,文章第三、四、五章是为了实现项目的预选址,第六章是对预选址的最后选择。此外,鉴于项目选址影响因素处理和运用粗糙集模型选址计算的复杂性,文章分别给出了其计算机运算的主程序。更多还原

【Abstract】 With the rapid economy developed of our country, real estate has become the important pivot of improving the people’s lives and promoting the development of regional industry .It also has become one of the pillar industries of driving China’s economic growth and attracted more and more attention. However, the current domestic theoretical researches of the real estate industry pay more attentions on the macro-economic level such as the real estate bubble, prices and policies, real estate economy, the theory studies on level of real estate operation are very weak, especially those which could analyze the feasibility and guide the implementation of specific real estate projects. According to the study shortcomings, this study focused on project location decision-making issues and the project which has strongest risks, and explored methods and steps of project location for corporation. I hope to provide some valuable ideas, suggestions and methods for the location decision- making of real estate development projects.The study talked according to the clue which was from the practice of awareness to theoretical method exploration, then to practical, and explored the location for project decision-making issues under many constraint factors for real estate development enterprises. The study gradually unfolded according to”Theory - Model - Application" sequence, and applied the basic principles and methods such as economics, management, regional science, urban science, mathematics, computer science disciplines and tried to establish a framework to deal with the location for project decision-making.Actually,the problem of the location for project of real estate is the multi-objective decision-making under the uncertainty factors and incomplete information. As new mathematical tool of researching and summarizing incomplete information and uncertainty of knowledge, the characteristics of rough set theory is without giving quantity description with certain characteristics or attributes in advance, but directly from the description set of given problem. Under the uncertain circumstances, it excavated lots of helpful information for decision-making and found hidden knowledge, and then revealed potential rule. Thus, using the rough theory to the areas of the real estate decision-making can be a very good solution to settle the location for the project of real estate development issues.The first chapter of the study talked, from the current real problems faced by real estate industry and the enterprises ,it analyzed that the location for project decision-making is not only related to the health and sustained real estate industry development, but also determines the small and medium-sized real estate enterprises survival; The second and third chapters is to research project location in-depth, it analyzed and summarized the theories related to the location for real estate projects development; The fouth chapter mainly expatiated the factors which restrict the location for project decision-making; The fifth chapter orderly analyzed the complex and disorderly factors and launched the level of interpretation of factors ;The sixth chapter mainly used the rough set theory to define the specific steps for the project location and combined examples to empirical analysis for the model; The seventh chapter was summed up the whole study.Moreover, because handing the project location factors and using rough location-model to calculate are very complex, the main programs from computer are list.更多还原