【作者】 李湘；

【导师】 陈信凌；

【作者基本信息】 南昌大学 ， 传播学， 2007， 硕士

【摘要】 20世纪末期,国内公共频道在特殊的背景之下开始创建,由于国家政策的支持和现实发展的需要,其后几年,公共频道在全国各地得到大力推广和迅速发展,这一现象引起了学术界和理论界的广泛关注,纷纷从不同的视角进行探讨。本文以江西公共频道为研究对象,该频道在设备设施等诸多条件不占任何优势的情形之下,取得了在频道收视率,影响力等方面位居全国公共频道前列的好成绩。本文从江西公共频道建立之初着手,重点研究其品牌定位、品牌栏目、品牌活动以及由此带来的传播效果问题,并在此基础上分析江西公共频道未来发展之路。更多还原

【Abstract】 The late 20th century, domestic public channel started in the special background , due to the support of state policies and practical development needs, in the subsequent years, public channels throughout the country and have vigorously promoted the rapid development. This phenomenon has aroused the academic and theoretical circles of widespread concern, one after another from different angles to explore.This paper make Jiangxi public channel as research object,Jiangxi public channel in equipment and facilities, and many other conditions are not any advantages of the circumstances, but achieved in the forefront of nation public channels good results in the channel ratings, influence and so on .From the beginning of the establishment of Jiangxi public channel started, this paper focus on its brand positioning, brand columns, brand activities as well as the resultant effects of the spread of the problem, and based on this analysis Jiangxi public channel future development.更多还原