【作者】 朱春峰；

【导师】 涂国平；

【作者基本信息】 南昌大学 ， 管理科学与工程， 2008， 硕士

【摘要】 面对越来越激烈的市场竞争，我国企业要在世界市场中拥有一席之地，必须首先要拥有自己的自主知识产权，否则，就无法建立起核心竞争优势，参与世界范围内的激烈竞争。企业若要建立核心竞争优势，就必须通过深入研发(research and development，R&D)，积极开发新产品、新技术与新工艺，建立持续竞争力，掌握竞争的主动权。与发达国家的跨国公司相比，我国的企业在研发上的投资总量和投资效益上都不具有优势，因此，这就更要求我国企业提高投资决策的水平，科学决策，提高投资效益。R&D项目投资具有不确定性、不可逆性和竞争性的特点。传统的投资决策方法与单一的实物期权方法已经不能满足对R&D项目投资决策的需要了。本文结合R&D项目的这些特性，应用博弈理论，对两个企业在自主研发与合作研发、自主研发与学习模仿之间选择的博弈问题进行了均衡分析，分别得到了相应的均衡策略，并对所获得的均衡策略进行了分析，提出了相应的管理方针；利用期权博弈理论与方法，研究了在自主研发模式下，企业如何在R&D项目投资过程中进行科学地决策的问题，得出了企业最优的投资临界点和投资时机。更多还原

【Abstract】 Facing with increasingly fierce market competition, China’s enterprises want to secure a foothold in the world market, they must have their own independent intellectual property rights first. Otherwise, it is impossible to establish a core competitive advantage in the fierce competition worldwide. To establish the core enterprise competitive advantage, it must do in-depth research and development (R&D), and develop new products, new technologies and new techniques actively, establish sustained competitiveness, grasp the initiative of competition. Compared with the multinational companies of developed countries, China’s enterprises in the total amount of investment in research and development and the investment returns are not on the edge, which is more call for China’s enterprises to improve the level of investment decision-making, make scientific decisions, and raise investment returns.R&D investment has uncertain, irreversible and competitive characteristics. The traditional investment decision methods and the single real options approach has been unable to meet with the needs of the R&D project investment decisions. Combining with these features of R&D project, the author analyzed the game problem between independent R&D with cooperation and learning to imitate between two enterprises by game theory, find their equilibrium and analyze them. According to the analysis the author proposed management approach; At the same time, the author studies the two enterprises how to make scientific decisions in R&D project investment process under independent R&D mode using option-game theory and get optimal critical point of investment and investment timing which two enterprises invest.更多还原