【作者】 张明；

【导师】 吴晓兵；

【作者基本信息】 苏州大学 ， 设计艺术学， 2007， 硕士

【摘要】 中国文明历史悠久,文化博大精深。汉字可以说是这个文化体系中最有代表性的组成部分,汉字文化体现了中国人的聪明才智和创造能力。“汉字是人类在前现代文明的最复杂的形式系统。汉字深深地影响了中国人的思维模式。”1某种意义上说汉字既是文字,也是图形,它具有显著的意象性特征。鲁道夫·阿恩海姆认为:“人类认识活动的领域中真正的创造性思维活动都是通过‘意象’进行的”。2中国人的思维具有明显的‘意象’思维特征。先人将汉字的创造方法总结为“六书”或曰“六义”。根据创造性思维方法的同源性,让我们体会到汉字与平面设计中视觉信息传达活动的相互作用。可以说是汉字中的意象思维孕育出了中国的设计思维。本文对汉字意象思维的特征及其与中国设计思维之间的联系进行了详尽的分析。探讨汉字造字活动中的意象思维和汉字内部所包含的审美意识,以及汉字所携带的中国人在二维空间中对事物形象的概括与表现能力的基因。借此对发展民族设计语言方面起到一定的促进作用,并为新时期中国设计艺术的发展提供文化‘源动力’。研究汉字造字思维与中国平面设计中思维之间的关系,是为了释读我们所带有的这种传统文化基因。这种基因是一直存在于我们潜意识最深处的一种设计的智慧与力量。这种智慧与力量需要我们对它有清晰的认识并继承和发扬下去。将汉字所携带的意象性思维特性,融入当代的平面设计语言中,从而产生一种崭新的创造力,在视觉传达设计中去展现华夏文明不朽的艺术神韵。更多还原

【Abstract】 China has a long history of civilization and profound culture, and the Chinese characters can be considered as the most representative components of this system, for the reason that they have reflected the wisdom and creativity of Chinese people.“Chinese characters are the most complex form system in the pre-modern civilization of mankind and they’ve had a deep influence on the Chinese way of thinking.”It can be concluded that Chinese characters are the Chinese language as well as Chinese traditional graphics, furthermore, they are notable characteristics of imagery thinking. In other words, the way of developing Chinese characters directly bred the way of designing in China.Rudolf Arnheim said real creative thinking is with the“image”in the development of human awareness campaign, moreover the thinking of Chinese people is obviously the‘image’thinking. Methods to create Chinese characters are summarized as‘six books’or‘six justices’by posterity. According to the homology of creative thinking, we further understand the interaction of characters and 2D information visual communication.In this paper, the characteristics of imagery thinking from Chinese characters are under analysis in details which also has some connections with the Chinese design thinking. Imagery thinking and aesthetic consciousness are discussed which is contained in the Chinese characters. Chinese characters carry genes showing the capacity of summary and performance when Chinese people research the 2D image information. This paper is supposed to play a promoting role and supply a innovational prime power in the development of the national language design. The study of the relationship between Chinese characters and graphic design is of great importance because it can interpret the cultural gene along with our Chinese. We assure that this kind of gene is always a designing power in the depths of our hearts and minds and we will inherit and carry forward with such wisdom and strength. In conclusion, this paper tries to bring the creativity and innovation of the Chinese characters into the language of the contemporary graphic design which can thereby create a new kind of creativity. The charm of Chinese civilization will never declined in the field of visual communication design.更多还原