【作者】 张建；

【导师】 潘军；

【作者基本信息】 南京航空航天大学 ， 企业管理， 2007， 硕士

【摘要】 跨入二十一世纪,伴随着世界经济全球化的脚步,企业间的竞争也逐渐加剧。当今企业界的规模庞大,而且关系复杂。同一行业间的企业相互竞争。上下游企业间在供货与采购上也基于自身利益选择各自的采购商与供应商。自然界存在众多生物,它们之间充满竞争和捕食被捕食情况,就如同当今的企业界一样。因此,我们可以模仿生物界的情况研究当今企业界的竞争。同时,利用生态学知识研究企业竞争的课题正处于起步阶段。本文主要根据生态学知识研究当今企业的竞争优势以及上下游企业问题。本文所作的主要工作有以下几点:首先,系统地介绍了基于生态学的企业研究的相关知识。比如,基于企业生存空间、企业生存链与生存网、企业进化等内容。其次,模仿生态学中的logistic增长模型和Lotka—Volterra捕食模型,建立了研究同一生态域企业竞争优势的logistic模型和上下游企业间的Lotka—Volterra模型,并且在此基础上进行相关分析。最后,以当今CPU市场为案例,利用企业竞争优势的logistic模型进行分析,得出了AMD和INTEL的产品竞争优势结论,并且基于模型提出了各自提升竞争能力的竞争策略。本文还以当今电脑显示芯片市场为案例,对利用上下游企业间的Lotka—Volterra模型得出的相关结论进行检验。更多还原

【Abstract】 Striding into the twenty-first century, being accompanying globalization step of world economy, the competition of enterprise room aggravates step by step. The scale of the business circles is ample, and the relation is complicated. The enterprises of the same industry room compete mutually. Upstream enterprise will choose the purchasing company on the self-interest. Downstream enterprise will also choose the suppliers on the self-interest. There are a lot of living things in Nature. There is a lot of competition, preying and being preyed between them like business circles. So we can study competition of the business circles in the nowadays by imitating biosphere. The problem of studying enterprise competes by making use of ecology knowledge is in starting phase. Mainly according to ecology knowledge, this paper studies the competitive edge of the enterprise and the problem of the upstream enterprise and the downstream enterprise. The main working of this paper is the following:First, we have introduced the relevance knowledge of the ecology enterprise systematically. For example, we have introduced the knowledge of the enterprise’s living space, enterprise’s food chain and food net, enterprise’s evolution and so on.Then, by imitating logistic model of ecology increasing and the Lotka—Volterra predation’s model, we build the logistic model of the studying the competitive edge of the enterprise in the same organism’s habits region and the Lotka—Volterra model of the studying problem of the upstream enterprise and the downstream enterprise. At the end, by using the logistic model of the studying the competitive edge, we study the market of CPU nowadays. We get the product competitive edge conclusion between AMD and INTEL. We also give the competition tactics of their lifting competitiveness. By using the Lotka—Volterra model of the studying problem of the upstream enterprise and the downstream enterprise, we study the market of GPU nowadays. We check the relevance conclusion from studying Lotka—Volterra model of the studying problem of the upstream enterprise and the downstream enterprise.更多还原