【作者】 黄詠诗；

【导师】 董观志；

【作者基本信息】 暨南大学 ， 旅游管理， 2007， 硕士

【摘要】 迪斯尼作为世界主题公园的行业领导者，它在中国市场的吸引力和号召力无疑对香港旅游业园产生深远影响。处于最直接受香港迪斯尼乐园影响的香港海洋公园，作为香港主题公园内的一员应该如何面对竞争环境的改变，如何进行错位经营，如何与香港迪斯尼乐园共存并实现共赢?本文通过对香港主题公园发展历史的回顾，就香港海洋公园和迪斯尼乐园现状和发展进行了深入分析。同时通过对比分析，指出现阶段两个主题公园在发展过程中所存在的竞争局面。本文依据了博弈理论，从理念、投资、产品、价格、客源、促销这6方面的经营策略进行了详细的博弈研究，分析了香港海洋公园和迪斯尼乐园的生存状态，研究了香港主题公园的共存机理，探讨了共赢理念在香港主题公园的应用并探索香港主题公园的进化模式，最后剖析了香港主题公园以及与澳门、台湾、珠三角、东南亚主题公园的竞争关系，并为日后的竞合发展提出策略。更多还原

【Abstract】 Being the leader in global theme park industry, there is no doubt that Hong Kong Disneyland has its own attraction and public appeal in the Hong Kong tourism industry. Hong Kong Ocean Park, the direct competitor, is facing a rigorous and changing environment which has to consider the next operating strategies and the "Coopetition" with the Hong Kong Disneyland.This article reviewed the history of Hong Kong theme park industry and analyzed the current situation and development of the Hong Kong Ocean Park and Hong Kong Disneyland. Through the comparison for these two theme parks, pointed out the competing condition. Based on the game theory, this article studied the principle, investment, product, price, customers and the promotion these 6 aspects to analyze the Hong Kong Ocean Park and Hong Kong Disneyland operation. Discussed the concept and application about "win-win coopetition" in Hong Kong theme park industry, this article explored the evolution of Hong Kong Ocean Park and Hong Kong Disneyland. Lastly, this article parsed the coopetition with Macau, Taiwan, Pearl Delta, South East Asian countries and gave advices for the future development.更多还原