【作者】 葛倩；

【导师】 林如鹏；

【作者基本信息】 暨南大学 ， 新闻学， 2007， 硕士

【摘要】 中国社会现在正处于剧烈变动的转型期，信息市场对时尚的要求越来越多，作为人们信息导航标的媒体，成为引导时尚的主力军。报纸作为一种重要的传播媒体，也将时尚吸纳为报道内容。刊登各种时尚信息之余，几乎所有的综合性报纸还推出了“时尚专版(刊)”。广州拥有的《南方日报》、《南方都市报》、《广州日报》、《羊城晚报》、《信息时报》和《新快报》6家综合性日报，除《南方日报》，其余5家都在不同时间开设了以时尚为主题的专版。面对同质化的内容和新旧媒体的竞争，综合性报纸时尚专版(刊)合理的经营策划成为当前报纸赢得时尚市场的一大必备武器。本文试图为处于厚报时代面对白炽化竞争之中的综合性报纸的时尚专版(刊)做一个系统分析，综合运用消费主义、经济文化一体化以及从众心理等社会学、心理学中的有关内容，分析时尚专版(刊)的成因，解读其内容，研究目前的形势，从而结合当今的媒体发展情况为其探讨出路，提高专版(刊)的社会责任感和文化品味，使其更加健康完善的发展。更多还原

【Abstract】 While in a fluctuant turning period, China has more and more requirements for fashion inthe information market. Media, as a guide for information, has become the main force to lead tofashion. As a one of the most important media, newspaper has reported fashion as a part ofcontents. Not only publishing various kinds of fashionable information, almost everycomprehensive newspaper contains the fashion page.There are six comprehensive newspapers in Guangzhou, including Nanfang Daily, SouthernMetropolis Daily, Guangzhou Daily, Yangcheng Evening News, Information Times and NewExpress. Except Nanfang Daily, others have designed special editions with the topic—fashion.Facing the content with homogeneity and the competition between traditional and new media,the valid management of ’fashion page’ in the comprehensive newspapers has become a crucialfactor to attract readers’ attention and win the fashion market.By analyzing its reasons,content and the situation with sociological and psychologicalknowledge, such as consumism, integral of economic and cultural, conformity psychology andso on. This thesis focuses on the management of the fashion pages combining the developmentof media nowadays,help the fashion pages to raise tihe responsibility and the cultural taste,thendevelop more perfectly.更多还原