粤东地区体育产业发展现状与对策的研究

【作者】 裴学萍；

【导师】 周洪珍； 李薇；

【作者基本信息】 华南师范大学 ， 体育人文社会学， 2007， 硕士

【摘要】 目前，体育产业具有巨大的发展潜力和良好的发展前景，已经成为世界发达国家国民经济新的增长点。体育产业的发展即可以满足人民群众强身健体的需求，又对调整产业结构、扩大内需、带动相关产业发展、促进就业和再就业发挥积极的作用。体育产业是粤东地区近年来发展的新兴产业，随着粤东地区近年来经济的发展，体育产业也呈现出一定的发展态势，但目前粤东地区对于体育产业的现状缺乏整体把握，也尚未形成明确的发展规划，因此对粤东地区体育产业发展的研究势在必行。本文体育产业的概念界定为“与体育运动有关的一切生产经营活动”的这种复合型体育产业。采用的分类方法是将体育产业分为两大类，一类是主体产业，包括健身娱乐业、体育竞赛表演业、体育培训业；二类是相关产业，包括体育用品制造业、体育用品销售业、体育彩票业、体育旅游业等行业。本文按照以上概念的界定及分类方法对粤东地区体育产业进行研究。本文通过文献资料法、比较研究法、问卷调查法、访谈法、数理统计等方法对粤东地区体育产业进行研究与分析，了解粤东地区体育产业发展的现状与存在的问题，在此基础上提出粤东地区体育产业发展的对策。由于精力及论文篇幅的限制，对粤东地区体育产业各领域的发展现状不可能全部都作深入的研究。因此只重点研究体育健身娱乐业、体育彩票业与体育旅游业，对其他领域如体育用品业及竞赛表演业等，只根据一些官方统计数据及文献资料泛泛而论。通过研究，了解到与珠三角地区相比，粤东地区体育产业整体发展水平比较落后；粤东地区体育产业发展极不均衡，主要表现在两个方面：一是地区间的不均衡，汕头地区体育产业发展的最好，揭阳、潮州和汕尾体育产业发展的较差。二是行业间的不均衡。体育用品制造业、体育健身娱乐业、体育用品销售业三个行业增加值几乎占到了整个体育产业的全部，体育培训业、体育彩票业、体育竞赛表演业及体育中介业所占比重甚少；粤东地区体育产业从业人员能力与素质不高；粤东地区体育产业民营企业较多，但其整体水平不高，外商投资企业数量虽然不多，但是其规模较大，从业人员较多；粤东地区居民体育消费水平较低。发展粤东地区体育产业的对策有：从宏观的战略高度整体规划粤东地区体育产业的发展；提供优惠政策吸引港澳台商投资体育产业；提高粤东地区体育产业从业人员的素质与能力；优化粤东地区体育产业的产业结构；大力开发粤东地区民族传统体育文化产业；大力发展该地区的经济，提高消费水平；大力宣传体育健身娱乐功能，引导粤东地区居民进行体育消费。更多还原

【Abstract】 Sports industry has become the new point of increasing of nationaleconomy with great potentiality and good perspective. The developingof sports industry can not only satisfy people’s demand on keeping fit,but also play a crucial role in adjusting the structure of industry,enlarging local economic need, pushing forward the increase ofrelevant industries and offering more work opportunities.With the rapid economic increase in east region of Guangdong, sportsindustry has shown a good tendency of developing. However, thegovernment does not yet had a whole controlling of the circumstance ofsports industry of this region, let alone the superficial plan ofdevelopment. Therefore, it is extremely necessary to have a research onthe development of sports industry in east Guangdong region now.This paper apply "the whole production and management activityhaving something to do with the sport" of this kind of compoundconcept of sport industry to be the concept of sport industry. Theclassification method adopted is that divided sport industry into twomajor parts: one part be a corpus industry which include health care andentertainment industry, professional sports, physical training industry;Second is the related industry, including sports goods manufacture,sports goods sale, sport lottery, sports tourism, sports intermediateindustry and etc.. According to the definition of above concept and themethod of classification, this paper aims at a close research on thesport industry in east Guangdong region.Using the method of questioning, comparative study and datastatistics, Referring to literature and data, this essay makes a study andanalysis on sports industry in east Guangdong region, In order to get abetter realization of the current situation and find the short comings of it at the present stage. Based on this investigation, put forward thefuture plan on how to push forward the development the sports industryin east Guangdong region. Because of the restriction of energy andthesis space, it is impossible to make thoroughly research on eachrealm of it, therefore this paper mainly focus on health care andentertainment industry, Sport lottery, sports tourism, Meanwhile justhave a discuss according to statistic from some authorities data andliterature, as to other realms such as sports goods and professionalsport and etc.The research have the following results: Comparing with the PearlRiver Delta region ,the whole development level of the sport industryfall behind in east Guangdong region; The present condition of sportindustry in this region is very unbalance, and performances mainly intwo aspect: first is the unbalance among regions, sport industry inShantou is the best, Sport industry of Jieyang, Chaochou and theShanwei developed bad, The second is unbalance among professions.The increment value of health care and entertainment industry, sportsgoods manufacture and sports goods sale almost shared all the sporetindustry. The others shared a litter; Moreover the comprehensiveability of the employee is poor in this region.Additionally, the private enterprise is getting more on sport industryin east Guangdong region, but keeping a slow develop race. Althoughthe number of foreign-owned enterprises is few, its dimension isextensive, the employee is more; The consume level is lower here; Thedevelopment counter plan of sport industry in east Guangdong region isas follow: programming the sport industry of east Guangdong regionfrom the strategy view; Attracting Hong Kong-Macau and Taiwanesebusinessman to invest sport industry by providing special discount policy; improving the character and ability of the employee there;optimizing the industrial structure of the sport industry; developing thechinese traditional nationalities physical culture industry strongly;developing the economy of east Guangdong region Strongly to exalt theconsume level; leading the residents there adding more sport consumeby propagating the function of sports Strongly.更多还原