【作者】 郭海飞；

【导师】 朱桂平；

【作者基本信息】 浙江工商大学 ， 技术经济与管理， 2007， 硕士

【摘要】 由于产品是企业竞争力的最终体现，因而新产品开发也就成为企业最重要的活动内容之一。作为新产品开发活动的载体的新产品开发组织是为了完成新产品开发的目的而对人员的一种精心安排，它考虑三方面内容：组织文化、组织结构和组织流程。面对日益变化的顾客需求和日趋激烈的市场竞争，新产品开发组织如何从内部对其作出及时、有效的反应，将成为能否满足顾客需求的关键。也就是说，新产品开发组织的创新倾向将决定新产品开发绩效大小。为了加强新产品开发组织的创新倾向，新产品开发组织必须进行有效的学习活动，特别是深层次的团队学习活动。学习是创新的前提，创新是学习的目的。彼得·圣吉指出，团队学习是发展团队成员整体搭配与实现共同目标能力的过程。在新产品开发组织引入团队学习的最终目的就是为了实现组织整体搭配、建立共同目标、发展新产品开发能力，从而对日益变化的新产品开发环境快速地做出有效反应。因此，团队学习将很大程度地提高新产品开发的组织能力。为了有效开展团队学习活动，新产品开发组织必须建立基于团队学习的组织文化、组织结构及组织流程。为了使组织成员能够拥有共同的价值观和信念体系，基于团队学习的新产品开发组织需要建立团队文化、学习文化以及强沟通文化等有助于团队学习活动的文化。组织结构是组织中正式确定的使工作任务得以分解、组合和协调的框架体系。为了使组织正式任务(包括团队学习)得以分配与协调，基于团队学习的新产品开发组织并没有或刻意改变原先结构，而是在传统的层次结构基础上，在不同层次之间建立多个以任务为中心的管理团体，使之既容易团队学习的开展，又容易团队学习的积累。组织流程则可以被认为是一组为顾客创造价值而又互相关联的活动。为了使组织流程更加有效与完善，基于团队学习的新产品开发组织流程是把团队学习流程与原有新产品开发流程有效结合起来，从而不断地改进流程，提高流程的成熟度。以上三方面的最终目的都是为了提高新产品开发的组织能力，更有效地实施新产品开发活动。某服装公司的案例分析也充分验证了本文的研究结论。该公司并没有改变原有的组织结构，而是在组织的各层次间组建团队，建立相应的文化，充分运用团队学习改进服装开发流程，从而不断地开发出成功的新产品。更多还原

【Abstract】 The product is the ultimate embodiment of enterprise competitiveness. Newproduct development (NPD) is one of the most important activities of enterprises. Theorganization is a carrier of activities of NPD. The NPD organization is an elaboratearrangement in order to complete the development of new products. It is consideredfrom organizational culture, organizational structure and organizational process.Faced with ever-changing customer’s requirements and increasingly fierce marketcompetition, the promptly and effectively responds of NPD organization will be thekey of meeting customer demand. In other words, the innovation trends of NPDorganization will determine the performance of NPD.Learning, especially team learning is necessary in order to enhance theinnovation trends of NPD organization. Learning is a prerequisite for innovation, andinnovation is the purpose of learning. Senge said, team learning is a process todevelop the abilities of team members overall mix to complete the common goals.The introduction of team learning into NPD organization is to achieve the overall mixof team members and quickly respond to the changes of NPD environment. Therefore,the team learning will heighten the level of NPD performance.For effective team learning, new product development organization shouldestablish the culture, structure and process, which all based on team learning.Organization culture is the common value and faith of the members. The NPDorganization culture based team learning includes team culture, learning culture andstrong communication culture. Organization structure is to enable organizations toformalize the work task decomposition and combined and coordinated framework.The NPD organization structure based on team learning is to add the team structuresinto administrative levels of the traditional hierarchical structure, make it easy bothteam learning and accumulate. Organization process is a group of interrelated activities to create value for customers. The NPD organization process based on teamlearning is combine team learning process with NPD process, to improve and maturethe process. The ultimate aims of all above are to succeed in NPD.The case analysis also verifies the conclusion of this study. The company takesfull advantage of the team function, and actively guides the team learning activities, inorder to succeed in NPD.更多还原