【作者】 陈峰；

【导师】 刘志林；

【作者基本信息】 新疆财经大学 ， 企业管理， 2007， 硕士

【摘要】 以文化旅游为主导模式的二十一世纪,旅游者对民俗文化、异质文化的渴求与体验是他们出游的重要目的。文化旅游是一种高层次的旅游,它适应了现代旅游多元化发展的格局。旅游经营者必须开发、利用民族文化资源,才能增强旅游产品吸引力,提高文化品位,满足旅游者娱乐、休闲、求知的目的,推进旅游发展。新疆地域辽阔,是一个旅游资源十分富集的地区。独特的自然景观,加上各少数民族悠久的历史文化,共同构造了这种迥异于其它任何地区,独具魅力的旅游资源,对国内外旅游者有强烈的吸引力。本文的框架结构如下:第一部分,阐述了研究的背景,提出了问题,文章首先阐述少数民族文化旅游和少数民族文化旅游产品的基本概念,阐明了文章研究的思路和主要内容。第二部分,以市场学理论、旅游可持续发展理论为基础理论,以国内外少数民族文化旅游产业发展概况为现实基础,对新疆少数民族文化旅游产品的开发进行了前景分析,得出结论,新疆少数民族文化旅游产品的开发前景很好。第三部分,在前景分析的基础上,本文进行了对新疆少数民族文化旅游产品的开发研究,对目前新疆少数民族文化旅游产品开发的现状和存在的问题进行了研究,探讨出针对新疆少数民族文化旅游产品开发的模式和开发原则,从而实现把新疆少数民族文化旅游的优势资源转化为优势产品。第四部分,应用市场营销的手段把具有新疆特色的少数民族文化旅游产品推广出去。第五部分,总结本文的结论。本文的创新之处在于:将新疆独特少数民族文化旅游资源开发成具有新疆特色的少数民族文化旅游产品的过程中,在开发模式的探讨和开发原则、理念的探讨方面,有一些自己的独特见解,在结合市场营销学的相关知识进行了新疆少数民族文化旅游产品的推广研究方面也有一些的自己的见解。更多还原

【Abstract】 According to 21 century, cultural tour has become to be one dominant mode of tour. Tourists are eager to and taste of heterogeneity culture, which is the main intent. Cultural tour is one of high tour because it adapts to development situation of modern tour. So operator of tour must to enhancesthe cultural personal status and improve the development of traveling with satisfying the tourists’entertainment, the leisure, the seeking knowledge goal.The Xinjiang vast in territory, is the area which has extremely concentrated traveling resource. The unique natural landscape and minority glorious history culture had made the different resource, which intensely attract the domestic and foreign tourists.Firstly, this article has carried on the elaboration of the basic concept, such as cultural and the cultural traveling, national culture and the national culture traveling, the national minority culture and the national minority culture traveling, taking the market study theory, travels the sustainable development theory as the basic theory, taking the inside and outside national minority culture traveling industry development surveys as the realistic foundation. Secondly, this article has carried on the prospect analysis to the Xinjiang national minority culture traveling resources. Thirdly, this article has made research to the Xinjiang national minority culture traveling product development. Fourthly, the article use the market theory to realize transforming the Xinjiang national minority culture traveling superiority resources as the superiority product, and has promoted the Xinjiang characteristic of the superiority product.This article’s facet of innovation is this followings: on the one hand, in the process of Xinjiang unique national minority culture traveling resources developed the Xinjiang characteristic in the national minority culture traveling product, I have some contributions in the development pattern discussion and the development principle, on the other hand, I have use the marketing study knowledge to carry on national minority culture traveling product development and the promoted research, which is the this article main contribution.更多还原