房地产开发企业竞争力评价模型研究

【作者】 何凯；

【导师】 周栩；

【作者基本信息】 中南大学 ， 土木工程规划与管理， 2007， 硕士

【摘要】 房地产开发企业要在激烈的市场竞争中取得成功，不断增强企业自身的竞争力是必然选择。然而，正确地评价和识别企业的竞争力是培育竞争力的关键。论文首先对企业竞争力理论前人的研究成果进行系统地归纳和总结，对企业竞争力各种经典理论的思想观点、产生背景、适用环境、优缺点进行了综合述评，对现有的竞争力评价与识别的主要方法进行了分析比较。第二，从行业环境、产业结构、企业资源等方面分析了影响房地产开发企业竞争力的相关因素；同时对房地产开发企业的价值链及其新的演变进行了研究，探讨了房地产开发企业的价值活动、辅助活动及价值链新的演变对房地产开发企业竞争力的影响；在此基础上提出了房地产企业的能力组分，并总结出房地产开发企业竞争力产生机理。第三，从企业能力和企业运营结果两方面分析企业竞争力的内在隐性反映和外在显性反映，建立了基于企业能力与基于运营结果的评价与识别房地产开发企业竞争力的指标体系，构建了评价与识别房地产企业竞争力的双AHP链接模型。最后，以新城房产为例，用双AHP链接模型评价了其竞争力，以实例证明该模型的有效与可行。更多还原

【Abstract】 In the fierce market competition, real estate enterprises shouldchoose to strength their competitiveness constantly to achieve success.However, how to appraise and discern correctly is the key to fosteringcompetitiveness.First this thesis sum up and summarize systematically to the formerresearch results of the enterprises’ competitiveness theory, carry oncomprehensive review to the thought views, producing background,suitable environment, pluses and minuses of various kinds of classicaltheories of enterprise’s competitiveness, compare the main existingcompetitiveness appraising and discerning methods.Second, analyses the influential factors on competitiveness of realestate enterprises such from trade environment, industry’s state,enterprise resource, etc; Research on the value chain and its newdevelopment, probe into the impact of value activity, auxiliary activityand the new development of value chain on the competitiveness of thereal estate enterprises; Propose the ability component parts of real estateenterprises in the above then, and summarize the competitiveness’sproduction mechanism of the real estate.Third, analyze the inherent recessiveness reflection and externaldominance reflection of enterprises’ competitiveness from enterprise’sability and running results, set up an appraisal and discernment real estateindex system on the basis of enterprise ability and running result, andstructure Double AHP Linking system which can appraise and discern thereal estate enterprise competitiveness.Finally take the real estate enterprise of Xincheng as an example,use Double AHP Linking system to appraise its competitiveness, andprove this model’s effectiveness and feasibility.更多还原