【作者】 吴逶；

【导师】 魏更宇；

【作者基本信息】 北京邮电大学 ， 计算机技术， 2007， 硕士

【摘要】 长话业务是电信运营商竞争的焦点，如何充分利用企业资源、在竞争中战胜对手，保护企业利益是我们的工作重点。作为电信运营商，我公司拥有众多的用户及业务数据库，这为利用数据仓库、OLAP分析、数据挖掘等技术解决上述问题提供了可能。本文从企业的长话业务经营问题出发，运用了数据仓库、OLAP分析和数据挖掘技术，在对用户长话消费相关信息进行细分的前提下，提出了长话业务发展战略及战术。这是在特定业务背景下的研究成果，不具有推广性。本文的主要特点包括：1．首次将数据仓库、OLAP分析与数据挖掘技术运用到长话业务研究上，为解决企业长话业务的经营困境制定了根本策略，具有一定的独创性；2．以OLAP分析为基础，掌握了不同用户群的消费特点，为有的放矢的制定与战略配套的战术提供了必要的依据；3．针对业内主导运营商普遍关注的主叫IP业务的开放程度和时机问题，使用数据挖掘方法进行了研究，并对开放主叫IP后可能出现的多种结果进行了预测，提出了主导运营商如何开放IP业务、保护长话收入及市场份额的有效途径。本文中选择的OLAP分析模型和数据挖掘模型，均在生产实践中得到了有效的检验。更多还原

【Abstract】 Long distance is a business of our company, and it is also the focus of all telecom company. So it is very important for us to exert our superiority and defeat our rival. Since our company have a history of one hundred years, and our customers is nearly ten millions. Long times management of telecom, we have a lot of customers’ information, such as customers’ telephone number、customers’ address、customers’ cost and so on. All this information make it possible for us to use database、OLAP and data mining to deal with our problems.In this article, we use three kind of technology such as database、OLAP and data mining to solve the problems in our long distance management. First, we analyze all customers’ habit; second, we put forward our stratagem and tactics about long distance business. For what we work is in an especial status, so it should not be extended to other companies.The characteristic of this article include three point:1. It is the first time to use database、OLAP and data mining in long distance research, and we work out the stratagem of our company;2. OLAP is the basic of our analysis, we use the method to know the customers’ cost, and we work out our company’ s tactics in long distance.;3. In recent years, many companies are concerned about the IP business. So in this article we studied about it and made suggestions for our company. It is very useful for the development of our long distance in recent years.更多还原