【作者】 沈辉；

【导师】 赵银德；

【作者基本信息】 江苏大学 ， 国际贸易学， 2006， 硕士

【摘要】 经济全球化和知识经济时代的到来，使企业生存发展的空间环境发生了巨大变化，促进了局部地区市场与世界市场融合。同时，随着科技的迅速发展和人们生活水平的显著提高，极大地加快了产品更新换代的速度，市场也由卖方市场转向买方市场，竞争日益激烈，作为国家经济支柱的中小企业，面对竞争激烈的国际市场，必须积极进行产品开发，增强国际竞争力。本文基于前人对产品开发的一些研究，从微观与宏观相结合的角度，对中小企业面向国际市场产品开发进行了研究。第一部分绪论。介绍了选题背景与研究意义、研究现状和创新之处；对比分析并借鉴国内外中小企业产品开发的研究经验与成果。第二部分产品开发与中小企业概述。阐述了产品开发的内涵、产品开发的相关理论和中小企业国内外的划分及其地位。第三部分中小企业面向国际市场产品开发的动因。从经济全球化和企业自身的发展、国外消费者需求的永恒变化、国际市场竞争的加剧和贸易技术壁垒的存在等五个方面说明中小企业面向国际市场产品开发的主要原因和国际市场的发展。第四部分我国中小企业面向国际市场产品开发存在的问题及成因分析。从企业和政府，宏观和微观相结合的角度进行分析，说明我国中小企业面向国际市场产品开发存在的问题和原因。第五章中小企业面向国际市场产品开发体系的构建及应用。结合中小企业产品开发所处的环境和自身问题，构建中小企业产品开发体系，并对创意形成阶段、筛选阶段和评价阶段进行了应用。第六章中小企业面向国际市场产品开发的对策。从政府和企业角度提出中小企业面向国际市场产品开发的对策；第七章结论与展望。对本文进行了总结，并对中小企业面向国际市场产品开发的前景进行展望。更多还原

【Abstract】 The development of global economy and Knowledge-driven economy makes a great change of enterprise survival environment and promotes the inosculation of region market and international market. At the same time, the rapid development of science and technology and the improvement of peoples’ life level quicken the speed of product development and transfer the seller market to buyer market. International market competition becomes increasingly drastic.As the main support of national economy, medium and small enterprise must strengthen product development to face the competition.Based on original product development theories, the paper makes a study on theglobal market product development of medium and small enterprise. In the first part, acomparative study is made about the past experiences and the achievements at homeand abroad, in the relative disciplines. The second part summarizes the implication,the features, the fuction and the domestic and overseas compartmentalization ofmedium and small enterprise. The third part studies the reason of global marketproduct development of medium and small enterprise from the perspective ofeconomy globalization and enterprise self-development, eternal change of demands ofoverseas consumer, increasingly competition of international market and the technicalbarrier to international trade. The fourth part expatiate the existent question of Chinesemedium and small enterprise toward international market product development andmakes a reason analysis from the macroscopical and microcosmic perspective. In thefifth part, a system for Chinese medium and small enterprise toward internationalmarket product development is established according to the environment of mediumand small enterprise and self-development of medium and small enterprise. A casestudy of Company is offered in terms of the originality phase, filtration phase ofproject and the estimate phase of project. The sixth part suggests some measures ofthe product development for both government and enterprises. It points out that the government should take some measures to encourage medium and small enterprise to promote product development and that enterprises should make their strategies for product development. And the last part gives a summary of the whole paper and looks to the future of the product development.更多还原