考虑价格折扣因素的BOSC利润模型研究

【作者】 田勇；

【导师】 张纪会；

【作者基本信息】 青岛大学 ， 系统理论， 2007， 硕士

【摘要】 近年来，由于消费者需求形态的改变、科技进步以及企业产品相互竞争等因素的影响，导致消费特点发生了相应的变化，需求趋于多品种、小批量、生命周期日短、订单交付期变短。面临上述挑战，优化采购、生产、配送到销售流程，有效管理信息流、物流系统从而改善供应链总体水平，实现弹性化、反应快、低成本一直是企业努力的方向。以个性化顾客需求为目的，以差异化延迟策略为手段的接单式生产(BTO)便成为许多公司的首选，通过平衡供货时间、降低成品库存进而降低供应链总成本。很多基于电子商务的企业开始专注于研究接单式生产供应链(BOSC)的概念、特点以及运作模式，以戴尔为代表的生产企业采用BOSC战略取得的优秀业绩吸引越来越多的企业采用BOSC，学术界也开始关注BOSC的相关研究。深入研究BOSC的特征与运作方式具有重要的理论意义和实践价值。本文的主要贡献在于：一方面，较为完全地总结了传统供应链发展到BOSC阶段取得的进步，详细地阐述了传统供应链与BOSC在理论基础、运作方式、系统组合等方面的差别，总结了BOSC的主要研究方向。另一方面，分析了回收策略及模块化程度对BOSC利润的影响，在此基础上提出了基于价格折扣策略的BOSC利润模型，并对于该模型进行分析，说明改进的随机模型比原来的线性确定模型更具实用性。通过对改进后的模型的研究发现，采用价格折扣不一定是每一个生产商首选的促销手段，价格折扣选择不当会直接影响生产商的利润。总结了价格折扣、模块化程度以及回收价格各因素对BOSC利润的影响，对生产商采用适当的价格折扣策略以及回收策略以获得最大的收益具有指导意义。更多还原

【Abstract】 In recent years, since the changing of the customers’ demands, advancement of science & technology and enterprise competition, certain changes has happened to the customer’s purchase characteristic. Just to say, the customer demands tend to multivarieties, small batches, short lifecycle, and short order delivered time. Faced with the above conditions, manufacturers have to give more attention to how to optimize the flow from purchasing, producing, distribution to retailing, and supervise the information stream, logistics effectively to enhance total level of the supply chain. Thereby, all the enterprises do their best to realize the flexibility and responsiveness of producing, and decrease the cost and so on.The build-to-order supply chain (BOSC) strategy which aims at satisfying the customization through lengthening delivered time has recently attracted the attention of the manufacturers. The BOSC can reduce total cost of the supply chain by balancing delivered time, adopting postponement strategy and reducing the finished product stock. The research about the concept and characteristics of BOSC has recently attracted the attention of both researchers and enterprises. Thoroughly, researches on the characteristics and the operation of BOSC have the important theory significance and the practical value.The main contribution of this thesis including: First, summarizing which progress beneficial has got from traditional supply chain developing to BOSC, expounding the differences in rationale, operation way, subsystem combination aspects between traditional supply chain and BOSC, providing the main research direction about BOSC research. On the other hand, the profit model on the condition of considering return policy and modular design under the BOSC environment was improved by considering the price discount, in which the character of BTO (build-to-order) can be expressed sufficiently. The result shows that price discount strategy as a kind of sales promotion means is not the first choice for every producer. Maybe it is harmful to the producers if they could not choose a suitable price discount strategy. And the producers can deal with the size of price discount and find the optimal return policy and modular design to get the maximum profit.更多还原