【作者】 辛明；

【导师】 张继升； 夏之放；

【作者基本信息】 山东师范大学 ， 文艺学， 2007， 硕士

【摘要】 在人类历史的发展进程中,人们的生产、生活方式正在发生着巨大的转变。在人类社会形态由农业社会向工业社会的转变过程中,为发展物质生产、提高劳动效率而采取的新的生产组织形式——企业——也应运而生。它的出现不仅提高了社会物质生产的整体效率,同时也极大地改变了人类的生存方式。伴随着科学技术的发展和人类思维方式的转变,人类由原来的那种极为被动的“靠天吃饭”的生存方式转变成了利用先进技术主动从自然界发掘资源来组织生产的生存方式。企业的这种生产组织形式在给人类社会带来物质文化进步的同时,也给人类的生存现状造成了不可忽视的恶果:生态环境的严重破坏和生态系统的日益脆弱,以及由此而引发的人与人之间关系的冷漠与隔阂,甚至紧张和对抗。在经济的发展过程中,生态问题突出的核心是,人类社会的发展是以对自然生态的无限攫取和破坏为代价,还是与自然生态和谐相处为基本理念。生态审美问题的提出,为我们解决这一问题提供了一个良好的视角。生态审美更多地是指我们在处理人与自然、人与社会的关系中,按照自然和社会的发展规律和发展要求,结合人类自身的发展需要,在妥善处理各种关系时所达到的那种精神上的自由自在的诗性状态。这要求我们在发展经济的同时,还要注重社会效益和生态效益。只有这样,才有利于营造一种良好的环境和氛围,促进经济和社会的协调发展。企业作为社会经济发展的推动器,承担着促进社会物质进步的重任。以企业为缩影,探讨在工业化社会中人们的自然生态意识以及由此所带来的人与人之间相互关系是尤为必要的。在构建企业文化的理论和实施中,以生态审美视野为指导,会有着新的方式和方法。本文分五个部分来对分析在生态审美视野中如何看待和解决企业文化的建设问题。第一章:企业与企业文化概述。本章通过介绍企业的历史形成,着重来探讨企业与企业文化之间的内在关系,揭示出企业文化建设的重要性与必要性。第二章:企业文化的审美属性。本章通过对企业文化的物质层、行为层和精神层这三个层面特点的剖析,揭示出企业文化所具有的审美属性,并从审美角度来分析解决企业文化建设的途径和措施。第三章:生态审美与生态平衡新视角。本章着重分析了生态审美问题提出的背景,并归纳概括出生态审美的科学内涵,特别是通过对当前企业发展现状的揭示,来审视企业生产过程中在生态审美方面存在的普遍漠视现象,通过反思企业的发展行为和模式,提出其所应该采取的新思路和新视角。第四章:生态审美视野中的企业文化建设。本章首先通过对企业文化特点的分析,来揭示出企业文化所具有的生态审美维度,进而,分别从企业文化的物质层、行为层与精神层三个方面来探讨如果在生态审美的视野指导下来组织合开展科学的企业文化建设。结语。本文最后指出本文的现实意义在于,我们中国应该积极借鉴发达国家的优秀经验,在工业化进程的发展初期,尽量避免走发达国家“先污染、后治理”的发展老路。这是我们应该做而且能够做到的。更多还原

【Abstract】 In the long course of human history, the ecological problem is an inevitable topic to study in the production and living activities for human beings. For that one can not live alone, but live in the nature. A symbiotic relationship exists between nature and mankind. Moreover, the mankind who is living in the nature is not defined as individual, but a crowd. It owns the character of a group. Therefore, the questions that how to tackle the relationship between the human being and the environment, and the relationship between persons would reflect the purpose, the significance, the value tropism of human activities, people’s existence, and other relative issues. In particular, when the mankind has stepped into the industrialized society, it will be more and more crucial to study this question. Compared with the previous form of society, the production of mankind has changed tremendously in the industrial society. In other words, from the agricultural society to the industrial society, people lived on weather before, and now they have realized the mechanized production. The production and system, which are led by value, scientific technology, not only brought much material wealth to mankind, but also a new problem bounded, i. e. the breach of ecological environment, ecological fragility, and hereby the apathy and alienation between persons. Especially when the enterprise, a carrier of industrial production, took the role as the basic organizational form of production and the engine of social material development, this phenomenon comes to be more and more important and prominent and more worthy of our attention.Because the enterprise not only undertakes responsibilities of material production to boost the social development, but also stood prominently with relate to the improvement of social material situation and spiritual state, human development, ecological environment and other issues dealing in a very prominent position of prominence.In the process of economic development, ecological problems highlighted the crux of the matter is that whether the development of human society is seizing and destruction of natural habitats or harmony with the natural environment as a basic concept. Ecological esthetics provides a good solution. Ecological esthetics explains more about the kind of poetic spirit of a free state in tackling various relationship when we deal with the relationship between human and nature, human and society in accordance with the principle of natural and social development. And the human needs are considered as well. We would stress much on the social and ecological benefit when we boost the economic development. Only in this way, could we create a good environment and atmosphere to facilitate the economic and society development harmoniously.The enterprise, as an accelerator of social economic development, undertakes duties of facilitating the social material development. Take the enterprise as miniature, it’s necessary for us to study people’s natural ecological sense and hereby the relations between persons in the industrial society. Instructed by the ecological aesthetic vision, we will have new ways and solutions if we are constructing the theories and practices of enterprise culture. This paper will state the construction of enterprise culture under the ecological aesthetic vision from several aspects, such as enterprise and its aesthetic attribution, the content of ecological aesthetic vision and ways and solutions of enterprise culture construction adopted instructed by ecological vision. The purpose is to reveal that how should an enterprise, as the main power of social development, construct its system of enterprise cultural idea on the basis of ecological aesthetics.This article is divided into 5 parts to analyze how to look on and solve the construction problem of enterprise culture in view of ecological aesthetics.Part 1. Summary of enterprise and enterprise culture. Through an introduction of form procedure of enterprise, the inner relationship between enterprise and enterprise culture, the importance and necessity of enterprise culture construction are revealed in this chapter.Part 2. The aesthetic attribution of enterprise culture. In this chapter, through analyzing the characteristics of material, behavior and spirit level of enterprise culture, the aesthetic attribution of enterprise culture is revealed, and the way and solutions to solve problems of enterprise culture construction in the aesthetic point of view would be analyzed in this chapter.Part 3. The new angel of ecological aesthetics and ecological balance. The background of issuing the ecological aesthetics is stressed in this chapter. At the same time, the scientific content of ecological aesthetics is concluded in this chapter, especially after revealing the actuality of enterprise development, the disregarded phenomenon that ecological aesthetics exists in the process of production is worthy to survey. Though reviewing the development behavior and model of enterprise, the new thinking and new angle of view will be proposed in this chapter.Part 4. The enterprise culture construction in the ecological aesthetics view. First of all, though the analyses of characters of enterprise culture, the ecological aesthetics dimensionality that enterprise culture should have will be revealed. Moreover, how to pursue the scientific enterprise culture construction under the instruction of ecological aesthetics from the characteristics of material, behavior and spirit level of enterprise culture will be discussed.Conclusion. At the end of this article, the actual significance will be revealed. China should borrow good experience from the advanced countries. In the early days of industrial procedure, China should not try to commit the mistake of“polluting before, putting right later”. This is the obligation we should take.更多还原