中国寿险公司创新研究

【作者】 刘银刚；

【导师】 于金；

【作者基本信息】 黑龙江大学 ， 企业管理， 2007， 硕士

【摘要】 中国自改革开放以来，随着社会主义经济建设的不断推进，寿险业得到长足发展。但是，寿险业的有效供给不能满足日益增长的保险需求成为了当前中国寿险业面临的主要矛盾，推进自主创新、实现可持续发展已是当前中国寿险公司必须研究的重要课题。本选题以中国寿险行业为研究实体，通过综合理论分析判断，界定寿险公司创新的概念和内涵；从产权制度创新、资金运用管理创新、产品创新、营销渠道创新等对中国寿险行业创新情况进行总结分析，归纳中国寿险行业创新的主要成果和突出问题；针对存在的突出问题，借鉴国际寿险公司创新方面的经验和教训，通过比较分析，提出增强中国寿险公司推进创新的主要途径、对策建议。更多还原

【Abstract】 Life insurance industry in China has been developed rapidly since China carried out its open and reform policy, with a growing demand from the construction of a socialist market economy. However, lacking of effective supply to meet an on-growing demand has been a major problem facing China’ s life insurance industry. Life insurance companies cannot but enhance innovation to pursue a lasting development. With China’ s life insurance industry as its subject, this research defines the concept and meaning of innovation by life insurance companies based on a comprehensive analysis of existing theories. The author analyzes and categorizes their innovation in four aspects, namely property rights system, financial practicing, product and marketing, with a summarization of major accomplishments and striking problems. Foremost, it conduct a comparative analysis of referable experiences and lessons of life insurance companies world-wide, and suggests ways and measures to enhance innovation among China’ s life insurance companies.更多还原