【作者】 芦涛；

【导师】 安立仁；

【作者基本信息】 西北大学 ， 工商管理， 2007， 硕士

【摘要】 国有外贸企业在完成改制后，有些在经营上出现举步维艰的局面。面对当今世界跨国经营的浪潮，这些在一定程度上参与国际经营的国有外贸企业，如何在改制后继续发挥其自身优势，构建新的国际业务发展策略，开展跨国经营，已成为这些企业生存和发展的一种选择。本文借鉴跨国经营的理论和方法，通过分析SG公司的内外部环境，找出环境变化的趋势，在研究SG公司国际业务发展的现状后，运用SWOT分析法提出在经营上采用扭转型战略，即在改进内部弱点，保持现有业务稳定的同时，再积极抓住市场机会开展海外直接投资和经营。并以此提出新的国际业务发展策略，设计了在一般贸易上代理经营、进口分销和参与子公司产品经营的模式，以及招投标业务与直接投资相结合的模式来实现SG公司国际业务在新的市场条件下的业务重组、创新并开辟出新的经营空间。最后，根据新的发展策略的要求，结合SG公司实际，对实施新的发展策略所需的支持系统提出了新的改造和调整方案，其主要内容是设计新的企业组织制度，调整融资的渠道和方式来保证新的发展策略的实施，然后对新的环境所要求的人力资源通过内部改造和外部引进的方式来得到满足。以上设计，实现了新的国际业务发展策略中克服和减少一般贸易所面临的困难和风险并提高在新的经营领域内快速增长的目标。本文紧密联系SG公司的实际情况和当今世界跨国经营的实践，所提出的国际业务发展策略具备一定的应用价值和参考意义。更多还原

【Abstract】 After state-owned foreign trade enterprises finished system reform, some of them encounter difficulties in operation. Nowadays, multinational management becomes a trend in the world. Thus, a new choice arises. It means that state-owned foreign trade enterprises make full use of their advantages to deal with multinational management by establishing a new development strategy of international business.This paper expatiates the theory of multinational management and methods as reference. Through the analysis of the internal and external environment, it finds out the trend of the environment development. Depending on SWOT tools, a new strategy is decided. That is to improve the internal weakness and keep the existent business stable. Meanwhile, to grasp the market opportunities actively and develop overseas direct investment is required. Based on this strategy, the new development strategy of international business designs the following operation modes: agency, domestic distribution, participation in filiale’s sales and integration of bidding and investment for the purpose of recomposing and innovating the existent business and develop the new field. Finally, to realize the new strategy, a new plan regarding support system is brought forward by reconstruction and adjustment. It includes the new organization, financing channel and human resources. The new strategy helps realize the aim of overcoming and reducing the difficulties and risks in operation as well as quick development in new field.This paper integrates SG Company’s situation and the practice in multinational management. Therefore, the new strategy is applicable and feasible.更多还原