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中国新锐新闻周刊之价值取向分析

An Analysis on Value Orientation of Chinese Novel Newsweek

【作者】 卢家银

【导师】 李惠民;

【作者基本信息】 兰州大学 , 新闻学, 2007, 硕士

【摘要】 本文遵循提出问题、分析问题、解决问题的科学步骤,从当前世界信息流通的现状和中国国内政治、经济、文化、社会宏观环境和媒介组织内部微观环境的分析入手,对以《三联生活周刊》、《中国新闻周刊》和《南风窗》等为代表的、中国期刊业界兴起的、继大众、时尚、财经浪潮之后的第四次浪潮——“新锐新闻周刊”进行了深入探讨,以期通过新闻框架分析,对该类新闻周刊的价值取向作出一个基本合理的判断和评析。全文共分五章:第一章,阐释了研究背景与动机,界定了研究对象与范围,重点构建了研究框架。第二章,对本研究采用的研究方法作了简要介绍,并依据内容分析的要求建构类目与分析单位,训练编码员进行信度检测和统计方法设计。第三章,根据研究需要,对“新锐”、新闻周刊、价值、价值取向等概念进行厘定。并结实研究实际,探讨和回顾了新闻框架理论和中国新闻类周刊的研究状况。第四章,在对中国新锐新闻周刊之诞生与发展的宏观与微观背景进行定性分析的前提下,对该类周刊的新闻报道框架进行了全面的内容分析,借助“说什么”和“如何说”两大类目,对新锐新闻周刊的媒介框架及其表现出的价值取向进行科学统计,并利用SPSS软件进行实证分析与合理推断。第五章,对中国新锐新闻周刊的价值取向作出基于媒介环境和文本内容的判断和评价,并对其影响因素予以分析,对其调整策略和未来定位作出建议。最后,文章认为,当前中国新锐新闻周刊强调经济发展的主题,坚持保守中立的立场,关注社会秩序、道德秩序,以社会精英群体为主要对象,并为之提供信息与服务,表现出一种符合国家新闻政策和主流意识形态意志的文化霸权主义的价值取向。

【Abstract】 From analysis of the current situation of the flow of world information and the context, which include the domestic political, economic, cultural, macro-social environment and micro-environment within the media organizations, the article make a thorough discussion on the Novel Newsweek, the fourth wave of the journal, which arise after mass, fashion, financial wave, representative as Life Week, Nan Feng Chuang magazine and China Newsweek, In order to make a reasonable judgment and assessment on these News-journal by means of analyzing news framework.The text is divided into five chapters:The first chapter explains the research background and motivation, and defines the scope of the study, Establishes a research framework.In chapter II, the method of the study is briefly introduced, based on the requirements of content analysis, construct categories and the unit of analysis, and train coder to design reliable testing and statistical method.In chapter III, according to research needs, define the Avant-garde, Newsweekly, value, value orientation and other concept. Combined with real research, explore and review the theory of news framework and the research situation of the news magazine.In chapter IV, on the premise of qualitative analysis on the macro and micro background, in which Chinese Novel Newsweek is born and grown, the researcher makes a comprehensive content analysis on news reports framework of these Newsweek. Using two categories, the "what" and "how", the researcher makes a scientific survey for media framework of Newsweek and the value orientation.In chapter V, the researcher makes a judgment and evaluation on value orientation of Chinese Novel Newsweek on the ground of the media environment and the text, and analyzes the influencing factors and makes recommendations on adjusting strategy and the future positioning. Finally, the article assume that the Novel Newsweek emphasize on the topic of current economic development, uphold conservative and neutral stand, and concern about social and moral order. They make the social elite groups as target, and provide information and services for them, demonstrated a kind of value orientation of cultural hegemony, which is paralleled with state news policy and the will of the mainstreamideology.

【关键词】 中国新锐新闻周刊价值取向
【Key words】 NovelNewsweekValue orientation
  • 【网络出版投稿人】 兰州大学
  • 【网络出版年期】2007年 04期
  • 【分类号】G239.2
  • 【被引频次】1
  • 【下载频次】452
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